About David Arkin Consulting
About Us
David Arkin Consulting works with local and regional media companies to grow audience, build sustainable revenue, and improve how their organizations operate.
We partner with newspapers, television stations, magazines, and digital-first publishers and provide hands-on help to move their businesses forward. Our work focuses on practical strategy and execution across content, audience, and revenue, with an emphasis on building systems and skills that last.
David Arkin brings more than 25 years of experience as a reporter, editor, media executive, and consultant. Throughout his career, he has helped media organizations strengthen content products, modernize workflows, expand digital reach, and create new revenue opportunities without losing sight of journalism fundamentals.
What sets David Arkin Consulting apart is a deeply practical approach. We don’t just deliver recommendations. We work directly with editorial, sales, and leadership teams to implement solutions and improve processes that lead to additional audience and revenue.
What We Do
- Audience growth and distribution strategy across web, search, newsletters, and social
- Branded content programs, storytelling, and campaign execution
- SEO audits, content optimization and generative engine optimization training and development
- Newsletter strategy and monetization focused on turning audience growth into repeatable revenue.
- AI workflows, training, and policy development for editorial and sales teams
- Fractional leadership and interim support during transitions or periods of growth
Meet Our Team
David Arkin
Tara Jones
Emilie Lutostanski
Olivia Sims
Brandi Calhoun
Andreas Mork-Barrett
Penny Riordan
Some of Our Major Accomplishments
Co-founded Check Out DFW
As Co-Founder and Chief Content Officer for Check Out DFW, David developed audience and content strategies that led to 70,000 average monthly users and over 900,000 monthly page views within 9 months for a model 100 percent focused on branded content.
Consulting division at LMA
David developed a consulting business for the Local Media Association that helped create new digital initiatives, accelerate revenue and audience growth and discover efficiencies for metro newspapers and television stations.
Big audience growth at KPRC
Within nine months at Channel 2/Graham Media Group, David brought the station’s ranking from third to first in the Houston market, according to Comscore, for the most users and views in the metro area.
Design center at GateHouse
David built an innovation/design center that employed 300 people and provided content services for hundreds of newly-acquired media companies at Gatehouse Media.
A unique digital-only website
Tara and David launched a digital-only site — and in just a few months — created an audience model that received regional and national recognition and became the go-to source in a competitive midwest market.
National digital awards
Achieved national digital journalism awards with Community Impact, O’Rourke Media Group, and Channel 2, marking the first time those organizations received national recognition for their digital efforts ever.
Our Guiding Principles
In the News
5 answers with David Arkin
New Media Alliance
Q&A: David Arkin on using data
Parse.ly
Building a niche content business
Few Cents
Ways to increase engagement
Inland Press Association
A mobile-first approach
with new Nashville product
Street Fight
GateHouse to build center for design in Austin, Texas
Austin Chamber of Commerce