David Arkin Consulting Blog

Key Takeaways If you’re a publisher whose business is centered around digital subscriptions, then your newsletter may very well be your most important distribution channel. For your current subscribers, it’s an amazing way to provide all-access in a breezy format...

Key Takeaways • Success is now measured by how consistently your content appears across multiple AI platforms, shifting the focus from capturing clicks to maximizing overall visibility. • Different LLMs have different “tastes”—ChatGPT likes structured summaries, Perplexity wants specific data...

I don’t know if there is anything more annoying right now than a bad LinkedIn pitch. And there are plenty of examples out there it seems. Have you experienced this? • You accept a request from someone who looks interesting•...

Student-led media outlets across the United States are often set up separately from the university’s journalism school to maintain independence. However, this can mean a knowledge gap in students learning some of the digital skills that are needed for a...

Short-form video is no longer a social media experiment for publishers. It has become a huge part of how reporting and information gets discovered. The Local Media Association recently released an Innovation Report penned by David Arkin that addressed the...

Are you currently making money from Meta based on your audience engagement? You could be and I’m going to lay out how it works and what you should be doing with your content to achieve great revenue results from Meta....

Pretty soon — actually like two months from now — high school and college graduations will take place in communities across the country and they offer a unique opportunity to not only showcase the special moments but to build products...

“That post performed awful and I don’t know why.” That’s what a reporter told me this week during a feedback session on how to grow and improve her personal station-affiliated social media page. Why did she think it was awful?...

Proven short-form video formats local newsroom can use right now Short-form video continues to rise in importance for media companies who realize that it’s one of the most common and popular ways that audiences want to consume their content today....

There’s definitely a big part of SEO that is technical and box checking still: URLs, meta descriptions and photo titles. But a whole other world of opportunities has opened up with SEO that is much more aligned with serving your...

Love is in the air or will be soon and so will taxes. I know they don’t really go together at all, but it’s time to start thinking about what you’re going to be doing next month that can grow...

There’s definitely a big part of SEO that is technical and box checking still: URLs, meta descriptions and photo titles. But a whole other world of opportunities has opened up with SEO that is much more aligned with serving your...

Think about all of the effort that goes into a single well-sourced and reported story. From the ideation, the research, the reporting, the writing, the edits and the production to get it on a page/TV and then to the web....

We continue to receive more requests from media companies seeking AI training, guidance and workflow implementation for newsrooms and sales departments. As we start working with newsrooms, it’s pretty common that reactions are mixed to using AI. But as soon...

Hi everyone and happy early Thanksgiving! I am going to be away for a few days with my family next week so there won’t be a newsletter next Friday, but I’ll be back on Friday, Dec. 5. But before we...

We are seeing some really interesting data points right now that are showing how valuable it is to write longer on Facebook when it comes to engagement metrics. Facebook doesn’t explicitly favor longer posts, but it does prioritize posts that...

There are a lot of factors at play when it comes to what impacts your content being seen in search today. One of the most important may be a little surprising to you, but actually makes a lot of sense...

As the government shutdown continues, those who depend on SNAP will lose their benefits starting on Saturday, assuming there isn’t a resolution. It’s a significant story and one that impacts every community. If you haven’t already, it’s worth providing some...

With elections, cooler weather and the holidays on everyone’s minds, November offers some pretty unique audience opportunities I’d take advantage of. I’m going to spend time in today’s newsletter talking about ideas for November: 1. Post-election impact: I’m sure you’ve got...

At David Arkin Consulting, through our fractional program, we act like an embedded part of your team  bringing executive-level leadership and operational support to help your newsroom, sales, or branded content team grow, without requiring a full-time hire. Rather than...

I’ve had a lot of conversations lately with publishers who want to understand what our fractional programs really are and how they work.  And honestly, it’s one of my favorite things to explain because it’s where we get to show...

As more media companies navigate how their organizations might use AI responsibly but effectively, there are some common questions I am hearing. So in today’s newsletter, I’m going to walk you through some of them as I anticipate they may...

Good morning! I want to share a few quick updates before we get started today: • City Regional Magazine Association: I had the chance on Thursday to present on AI workflows and AI sales tactics at the City Regional Magazine Association’s...

Before we get started on this week’s newsletter, which is on the most simple but effective GPTs to build in your newsroom, I want to call out a few things: Heading to Washington State: I am on my way — as...

How did you become a fractional officer, someone asked me the other day? Well, it’s of course what I went to school to get my degree in, I joked. Who knows, maybe that will be a degree program one day,...