David Arkin Consulting Blog

Key Takeaways Let’s talk about a great social media package I’ve reviewed probably a half dozen media kits from publishers over the last month, and one thing I keep noticing is that while most of them offer the right products,...

David Arkin Consulting has hired Jenna Dolch as a Content Writer, where she will help create digital content and support client projects across the organization. Dolch joins the team full time after spending the past year as an intern with...

Key Takeaways: Google’s announcement this week that it is changing its search bar for the first time in 25 years is a clear signal that publishers need to think differently about both the questions their content answers and how those stories...

Key Takeaways: This week after filling up my wife’s car at a local gas station, I sent a text with a picture of the total with a shocked emoji. Maybe we’ll go to dinner around the corner from the house,...

When Pittsburgh Magazine began exploring AI, their leadership team wanted to do more than just test new technology. The team wanted to build practical, repeatable systems that could create consistency across departments, improve efficiency throughout the organization and make AI...

Key Takeaways: How much print content gets to the web? When we start working with a client on audience growth or integrating digital more into the newsroom, we always start by evaluating how much of the current content they are...

Key Takeaways: If you produce a newsletter you should definitely have an introduction section. Even if your newsletter is mostly just headlines and summaries, introductions play an important role in setting things up for your audience, creating a connection with...

Key Takeaways Carousels remain one of my favorite social media tactics, and for publishers they work especially well because they align with the type of content you create and the formats you already use. What is a carousel? It’s typically...

Key Takeaways When we review someone’s workflow, a few common questions come up: Why is this done this way? Is there a better approach? And are there tools or technology that could make this easier or more efficient? And now...

Key Takeaways If you’re looking for a way to add a little spice to your sponsored content offerings this summer, I’ve got an idea that would attract your advertisers’ attention and be really useful content for your audience. The idea...

Key Takeaways If you’re a publisher whose business is centered around digital subscriptions, then your newsletter may very well be your most important distribution channel. For your current subscribers, it’s an amazing way to provide all-access in a breezy format...

Key Takeaways • Success is now measured by how consistently your content appears across multiple AI platforms, shifting the focus from capturing clicks to maximizing overall visibility. • Different LLMs have different “tastes”—ChatGPT likes structured summaries, Perplexity wants specific data...

I don’t know if there is anything more annoying right now than a bad LinkedIn pitch. And there are plenty of examples out there it seems. Have you experienced this? • You accept a request from someone who looks interesting•...

Student-led media outlets across the United States are often set up separately from the university’s journalism school to maintain independence. However, this can mean a knowledge gap in students learning some of the digital skills that are needed for a...

Short-form video is no longer a social media experiment for publishers. It has become a huge part of how reporting and information gets discovered. The Local Media Association recently released an Innovation Report penned by David Arkin that addressed the...

Are you currently making money from Meta based on your audience engagement? You could be and I’m going to lay out how it works and what you should be doing with your content to achieve great revenue results from Meta....

Pretty soon — actually like two months from now — high school and college graduations will take place in communities across the country and they offer a unique opportunity to not only showcase the special moments but to build products...

“That post performed awful and I don’t know why.” That’s what a reporter told me this week during a feedback session on how to grow and improve her personal station-affiliated social media page. Why did she think it was awful?...

Proven short-form video formats local newsroom can use right now Short-form video continues to rise in importance for media companies who realize that it’s one of the most common and popular ways that audiences want to consume their content today....

There’s definitely a big part of SEO that is technical and box checking still: URLs, meta descriptions and photo titles. But a whole other world of opportunities has opened up with SEO that is much more aligned with serving your...

Love is in the air or will be soon and so will taxes. I know they don’t really go together at all, but it’s time to start thinking about what you’re going to be doing next month that can grow...

There’s definitely a big part of SEO that is technical and box checking still: URLs, meta descriptions and photo titles. But a whole other world of opportunities has opened up with SEO that is much more aligned with serving your...

Think about all of the effort that goes into a single well-sourced and reported story. From the ideation, the research, the reporting, the writing, the edits and the production to get it on a page/TV and then to the web....

We continue to receive more requests from media companies seeking AI training, guidance and workflow implementation for newsrooms and sales departments. As we start working with newsrooms, it’s pretty common that reactions are mixed to using AI. But as soon...

Hi everyone and happy early Thanksgiving! I am going to be away for a few days with my family next week so there won’t be a newsletter next Friday, but I’ll be back on Friday, Dec. 5. But before we...