David Arkin Consulting Blog

How easy is it for readers and advertisers to find your contact information and get in touch with you through your website? Seems like a basic thing, right? Unfortunately the information is too often nowhere to be found on many...

A publisher the other day opened their newspaper in front of me, pointed to a 30-inch story and said even he wouldn’t be able to get through it. “And I own this place,” he laughed. Funny, but actually not that...

Going beyond the traditional narrative story, where applicable, can make a branded content story stand out and make it more effective to communicate the message of the article. Here, we’ve detailed what alternative formats we’ve had the most success with,...

Newsletters have become a critical audience and revenue tool that news organizations simply can’t live without today. But, many default to a newsletter format that automatically pulls the latest or top headlines from the last day or so. Yes, it’s...

The New York Press Association held their spring conference last week with Founder and CEO David Arkin giving two presentations Friday morning at the Gideon Putnam Resort in Saratoga Springs. During the presentations, Arkin covered a variety of ways media...

A nationally-recognized industry leader in digital audience growth and social media strategy is joining David Arkin Consulting. Emilie Lutostanski has been named a digital content strategist for the growing consulting company, which provides a variety of services for media companies...

It’s very natural for reporters to cover a story, write it, post it and move on to the next one. But as famed ESPN college football commentator Lee Corso would say, “not so fast my friend.” Beat writers often have...

Creating engaging and visually appealing content is key to capturing your audience’s attention. Having the right social media templates can streamline your content creation process and elevate the quality of your stories. Canva offers the opportunity for your media company...

So, how exactly would we work with you? It’s a question that those in sales of course love to be asked. It’s an opportunity to show that you listened to the client in past conversations and showcase what you can...

Even if you’ve got an established branded content program, you may still be figuring out the smoothest way to have a sales rep hand off a client to your content writer or strategist. With the understanding that every media organization...

How often do you ask your audience to share content with you? It’s a question I ask a lot of the companies I get the chance to work with as part of our engagements with newspapers, magazines and TV stations....

One of the best parts of doing a branded content campaign is working with an advertiser to identify the stories we should tell that will most effectively tell their story. We have a very detailed process we go through that...

When you find something that works, stick with it and even build on it. I think this really rings true when we’re talking about content that readers seem to be engaging with. I was reviewing metrics with a client this...

I want to spend a few minutes today sharing some insights I’m picking up on through the work we’re doing with our clients and conversations I’m having with leaders in the industry. There are a few themes that seem to...

By Kelly Do Social media scheduling tools are good aids for media companies looking to manage their online presence. This allows newsrooms to plan, create, and schedule content across various platforms in advance. Often these tools streamline workflow and ensure...

Every branded content campaign has a core number of traditional distribution channels that media companies use as a way to add value for customers. It’s critical, because you need social media, newsletters, great SEO and placements across the homepage, section...

I am a huge Baltimore Orioles fan. I was born in Maryland and teams I grew up cheering for just kind of stuck with me as I moved around the country. And somehow, I have never made it to Camden...

When it comes to what gets someone to open your newsletter, subject lines are truly everything. Subject lines act as the gateway to your content, determining whether your message pierces through the digital clutter to reach its intended audience.   Your...

I can remember it like it was yesterday. The publisher of the newspaper I had just been named editor of approached my office and told me that later in the week the paper’s Reader Advisory Board would be coming to...

By Jordon Egelston As AI has become more accessible and easier to use, media companies have started to use the technology to help in daily work like creating graphic designs, social media campaigns, and digital advertising. What is AI in...

With so much change happening in the industry, I was reminded again this week on why feedback is so critical. Well, how about why helpful feedback is so important. As a consultant, I’m constantly sharing ideas with clients: new ways...

One of the things I have always found interesting about local television is how much time, resources and attention they provide to weather coverage. The reason it’s always jumped out to me is because it’s completely different from how most...

I had the absolute joy of getting to take my 11-year-old daughter to see pop star Olivia Rodrigo play a packed arena this week. As you could imagine, this has been an event that has been talked about in our...

By Jordan Egelston Are hashtags on social media worth the effort and does it matter which platform you are using them on?   Hashtags are a powerful tool that can amplify a media company’s online presence but understanding how hashtags work...

Recently, I was reminded again why it’s so powerful to ask questions before just jumping in and pitching your product. A client had set up a host of Zoom sessions with advertisers who they believed were a good fit for...