Services

Work With David Arkin Consulting

David Arkin Consulting helps publishers find their biggest audience and revenue opportunities and then puts the systems in place to achieve them.

We partner with editorial and sales teams to build branded content programs, improve discovery and growth, and teach the skills needed to succeed with AI, search, social and digital revenue.

Schedule an Appointment
Image of David Arkin speaking to partners

Who do we work with?

We partner with:
  • Local and regional news publishers
  • City, lifestyle, and parenting magazines
  • Non-profit news organizations
  • Small businesses
  • College and university student media groups

Who runs David Arkin Consulting?

David Arkin Consulting is led by David Arkin, a media strategist and former newsroom leader who works directly with publishers across the country. David partners with local publishers to improve editorial workflows, grow audiences and build practical digital revenue programs.

The firm also includes four full-time team members and a network of specialized contractors who support key areas including branded content, newsletters, SEO, social media monetization, editorial content and video. Together, the team works directly with editorial and sales staff to translate strategy into clear, repeatable workflows your organization can use every day.

Schedule an Appointment

How We Work

Most engagements fall into one or more of the areas below.

Launching and Growing Reader Revenue

Reader revenue programs need a deep understanding of the tech stack and the business model between membership, donations and subscriptions. We help you break it all down.

Audience Growth & Visibility (SEO + AI)

We help publishers improve how content performs across search, social, and AI platforms through technical SEO, content optimization, headline strategy, and editorial coaching.

Newsletters Engagement and Growth

From launching new newsletters to improving engagement and monetization, we help turn newsletters into high-impact audience and revenue products tied to clear performance metrics.

Branded Content Strategy

We help structure branded content programs that are scalable, editorially sound, and easier for sales teams to sell, supported by clear positioning and reporting.

Social Media & Short-Form Video

We help organizations with social strategy and publishing, develop short-form video plans, build monetization programs, and strengthen executive LinkedIn presence.

Analytics & AI Workflows

We help teams define meaningful metrics, build usable reporting, and integrate AI tools and workflows that fit real newsroom and sales operations.

Digital Sales Training

We work directly with sales teams to help them sell digital more confidently and effectively, including:
  • Packaging digital, newsletter, and sponsored content programs
  • Selling audience and outcomes—not impressions
  • Prospecting and positioning digital-first solutions
  • Using performance data and AI tools in client conversations

Fractional Leadership & Ongoing Consulting

Get senior-level guidance without adding headcount. We embed with your team to support editorial planning, audience strategy, SEO, newsletters, analytics, and revenue planning all backed by clear monthly priorities we help execute.
Schedule an Appointment
Image of David Arkin speaking regularly at industry conferences

Speaking & Webinars

David speaks regularly at industry conferences, publisher events, and internal team training.

Popular topics include:

  • Understanding changes and challenges in search
  • How to sell using a consultative sales process
  • Practical AI approaches for newsrooms and sales teams
  • Branded content strategies that power revenue growth
  • The power of short-form video and social monetization
Engagements range from keynotes to hands-on workshops and webinars.

Let’s Talk

Most partnerships start with a simple conversation about what’s working, what’s not, and where the biggest opportunities are.
david@davidarkinconsulting.com
(832) 407-0188
davidarkinconsulting.com