These GPTs will elevate your content & revenue

I’m seeing more and more useful examples where news organizations are using GPTs to make work faster and more efficient.

GPTs (Generative Pre-trained Transformers) offer media companies the chance to build workflows that help save time, generate ideas and boost creativity.

What I personally like about using GPTs is that they are like my own assistant who has actually gotten to know me quite well. That’s through documents I have shared in a specific GPT and the “conversations” I’ve stored.

I’ve been doing a lot of AI-related training for both sales, editorial and design teams and I’m finding a lot of great uses of GPTs that I want to share.

1. Here’s how you create them

You can use lots of different tools to create these kinds of agents. You simply start by providing it a job you want it to do like acting as your SEO editor or an advertising coach.

You’ll want to name your GPT, describe what it does in a few words and then provide detailed instructions on what you want it to do. For example, if you’re building a GPT for your SEO work, your instructions might be to create an SEO headline, URL, meta description, SEO title and keyword phrases for any story.

You then can upload materials like your media kit, editorial guidelines, or a sales playbook. For SEO, you might consider uploading an SEO checklist or a local style guide.

You also can provide it “conversations” to use. These are basically prompts that make your work more specific like, “Optimize this story for SEO” or “Provide 3 branded content ideas for a real estate company.”

The more context you give it, the more useful and accurate it will be.

 2. Editorial GPT ideas you can try

There are lots of ways you can create editorially-focused GPTs. Here are a few of my favorites:

Repurpose stories for social media: GPTs can turn long-form articles into Facebook posts, Instagram carousels, TikTok scripts, or LinkedIn captions. If you share what you want to accomplish in each platform, this can create great efficiency. For example, one of your “conversations” could be to include five hashtags for LinkedIn posts but that you want your Facebook posts to be 50-100 words and utilize emojis. It’s a great way to create different jobs for different platforms without having to manually write the prompt each time.

Design layouts for recurring features. GPTs can suggest layouts for sections of your products. I recently asked a GPT to build a design for a new homes feature using this prompt and below is what it gave me:

Prompt: “Design a modular magazine layout for a recurring ‘Open House Spotlight’ section with room for 5 images, captions, and pull quotes.”

Summarize complex stories. GPTs can read through white papers, studies, or long interviews and put them into summaries or highlight boxes. This could be really useful for a story with a long history to it. Make one of your “conversations” a timeline based on the story. It’s an easy way to create a layer for your story.

Another approach could involve developing a GPT dedicated to reformatting longform stories into web-friendly formats such as Q&As and listicles.

Improve SEO: GPTs can suggest keywords, write meta descriptions, optimize URL slugs, and creates headers. I’ve also found that they can be incredibly useful to seek what questions you should answer in a story, per Google’s new focus.

Here is a GPT I created for SEO optimization.

3. Sales ideas for using GPTs

Here are a few of my favorites sales-oriented GPTs.

Write prospecting emails. GPTs can help draft messages for specific industries, times of the year or even products. 

Here’s a recent prompt I gave a GPT: Write a personalized cold email for a local pediatric dentist, introducing our upcoming Back-to-School issue and suggesting a sponsored content feature.

Create follow-up emails and reminders. Whether it’s reminding a client about an ad deadline or reviewing the next steps after a call, GPTs can write messages that are concise and help move a sale or project forward.

An additional idea: Create summaries from meeting recordings to serve as those next steps, simply taking the notes from AI and asking your GPT to build the next-step email.

Sponsored content outlines. Give your GPT a few details about an advertiser you are interested in pitching, and it can generate article ideas. This can be particularly helpful for warming a client up about ways you could work together. Below is an image of a GPT I have made for real estate advertisers.

Research leads and industries. We all know how important prospecting is. And GPTs can be incredibly helpful. They can provide background on a business and even a specific contact’s role and phone number and email. I have found that Perplexity is particularly good at this.

We can help guide your AI strategy

Our AI program provides your teams training, helps you establish the right tools to use and how to execute them.

Contact me today at david@davidarkinconsulting.com or text me at 832 407 0188 so we can talk about how to get you started.