Articles by: David Arkin


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May 22, 2024
A publisher’s guide to an effective YouTube strategy
By Grace Denenny  YouTube has about 2.5 billion monthly active users and is the second most popular social media network in the world. Created in 2005, YouTube has become a favored social channel across the world and had over 100...
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May 3, 2024
Social media strategies that put less focus on links and more on storytelling, engagement and video
That slide below isn’t pretty, is it? In fact it’s ugly. It’s been a rough go for media companies and social media referral traffic for a while now but it’s clearly gotten much worse over the last year. So it...
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May 2, 2024
3 ways to ensure that your readers can easily contact you
How easy is it for readers and advertisers to find your contact information and get in touch with you through your website? Seems like a basic thing, right? Unfortunately the information is too often nowhere to be found on many...
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May 2, 2024
Here’s how news organizations can write shorter and tighter stories
A publisher the other day opened their newspaper in front of me, pointed to a 30-inch story and said even he wouldn’t be able to get through it. “And I own this place,” he laughed. Funny, but actually not that...
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May 2, 2024
How you can use alternative story formats in your branded content
Going beyond the traditional narrative story, where applicable, can make a branded content story stand out and make it more effective to communicate the message of the article. Here, we’ve detailed what alternative formats we’ve had the most success with,...
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May 2, 2024
Here are successful ways to summarize stories for a publisher’s newsletter
Newsletters have become a critical audience and revenue tool that news organizations simply can’t live without today. But, many default to a newsletter format that automatically pulls the latest or top headlines from the last day or so. Yes, it’s...
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April 30, 2024
Social media, digital audience growth expert Emilie Lutostanski joins David Arkin Consulting
A nationally-recognized industry leader in digital audience growth and social media strategy is joining David Arkin Consulting. Emilie Lutostanski has been named a digital content strategist for the growing consulting company, which provides a variety of services for media companies...
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April 18, 2024
How to use data to extend a story’s life
It’s very natural for reporters to cover a story, write it, post it and move on to the next one. But as famed ESPN college football commentator Lee Corso would say, “not so fast my friend.” Beat writers often have...
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April 11, 2024
3 ways you can work with David Arkin Consulting
So, how exactly would we work with you? It’s a question that those in sales of course love to be asked. It’s an opportunity to show that you listened to the client in past conversations and showcase what you can...
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April 8, 2024
How to make branded content successful for your writers
Even if you’ve got an established branded content program, you may still be figuring out the smoothest way to have a sales rep hand off a client to your content writer or strategist. With the understanding that every media organization...
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April 8, 2024
Why asking readers to share content with you is such a good idea
How often do you ask your audience to share content with you? It’s a question I ask a lot of the companies I get the chance to work with as part of our engagements with newspapers, magazines and TV stations....
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April 8, 2024
Why these 4 branded content campaigns worked
One of the best parts of doing a branded content campaign is working with an advertiser to identify the stories we should tell that will most effectively tell their story. We have a very detailed process we go through that...
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April 8, 2024
How a ‘what if’ approach grew a publisher’s real estate content
When you find something that works, stick with it and even build on it. I think this really rings true when we’re talking about content that readers seem to be engaging with. I was reviewing metrics with a client this...
SEO best practices
April 5, 2024
Why AI, SEO and social media paid acquisition are so critical right now
I want to spend a few minutes today sharing some insights I’m picking up on through the work we’re doing with our clients and conversations I’m having with leaders in the industry. There are a few themes that seem to...
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March 28, 2024
Money-making branded content ideas media companies can capitalize on
Every branded content campaign has a core number of traditional distribution channels that media companies use as a way to add value for customers. It’s critical, because you need social media, newsletters, great SEO and placements across the homepage, section...
Camden Yards in Baltimore
March 21, 2024
Planing a trip to Baltimore was too hard. Here’s how better SEO content could have helped.
I am a huge Baltimore Orioles fan. I was born in Maryland and teams I grew up cheering for just kind of stuck with me as I moved around the country. And somehow, I have never made it to Camden...
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March 9, 2024
Why publishers should have Reader Advisory Boards
I can remember it like it was yesterday. The publisher of the newspaper I had just been named editor of approached my office and told me that later in the week the paper’s Reader Advisory Board would be coming to...
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March 8, 2024
4 AI efficient tools graphic designers can use
By Jordon Egelston As AI has become more accessible and easier to use, media companies have started to use the technology to help in daily work like creating graphic designs, social media campaigns, and digital advertising. What is AI in...
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March 7, 2024
Why great feedback is so important and how to provide it in newsrooms today
With so much change happening in the industry, I was reminded again this week on why feedback is so critical. Well, how about why helpful feedback is so important. As a consultant, I’m constantly sharing ideas with clients: new ways...
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March 7, 2024
5 ways to cover local weather differently for media companies
One of the things I have always found interesting about local television is how much time, resources and attention they provide to weather coverage. The reason it’s always jumped out to me is because it’s completely different from how most...
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March 7, 2024
What I learned for media companies from attending an Olivia Rodrigo concert
I had the absolute joy of getting to take my 11-year-old daughter to see pop star Olivia Rodrigo play a packed arena this week. As you could imagine, this has been an event that has been talked about in our...
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February 26, 2024
Should you be using hashtags on your social media posts?
By Jordan Egelston Are hashtags on social media worth the effort and does it matter which platform you are using them on?   Hashtags are a powerful tool that can amplify a media company’s online presence but understanding how hashtags work...
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February 26, 2024
Why thoughtful questions are so important during a branded content pitch
Recently, I was reminded again why it’s so powerful to ask questions before just jumping in and pitching your product. A client had set up a host of Zoom sessions with advertisers who they believed were a good fit for...
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February 23, 2024
How publishers can use emojis in their content and products
By Kelly Do  Emojis, those small, but expressive icons, are becoming a regular tool that media companies are using to visualize a story and engage audiences. Media companies are using emojis to foster a stronger connection with their audience when...
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February 14, 2024
How to create a great Link.bios page and why they are important
By Karina Samuel David Arkin Consulting It’s been one of the biggest challenges for Instagram and publishers: Getting a click to your site when the platform isn’t really built for referral traffic. Tools have been introduced over the years like...