Articles by: David Arkin


Image
November 4, 2024
Beyond page views: Building reader loyalty and engagement with content
Page views are becoming less and less of the sought-after metric as more organizations prioritize content that converts readers to subscribers and members and centers on engagement. It’s a path that should be well received, not only from readers but...
Image
November 4, 2024
Word count doesn’t matter to Google. But being helpful does.
I am not sure how it even started, but for years, many editorial and content marketing writers were fully convinced that length was a major factor in SEO. And the word counts that writers thought they needed to hit were...
Image
November 4, 2024
Top Instagram tips for publishers: grow your audience and boost engagement
Instagram continues to be a powerful platform for publishers to grow their audience and ultimately their revenue, but are you doing all of the right things today? Instagram does have tools to drive traffic to your website that are definitely...
Image
November 4, 2024
Top AI tools editorial teams should use to save time and enhance content
Ever work on something and think to yourself that there just has to be a better and more efficient way to do the work? We probably have all been there in the past, but thanks to AI there are actually...
Image
November 3, 2024
Search traffic dropping? Focus on these 3 things
While speaking recently at two industry conferences questions about SEO were flying from a variety of publishers, both small and large. t’s not that shocking, actually. Google’s latest helpful update in August wrecked some serious havoc on many publishers’ search...
Image
October 28, 2024
Brandi Calhoun, a content and editing specialist, joins David Arkin Consulting
Brandi Calhoun, a content specialist who has written for a variety of niche publications, community newspapers and edited for the country’s largest news organization, has joined David Arkin Consulting as a content strategist. Calhoun joined Arkin’s growing consulting company in...
New York City
October 18, 2024
David Arkin Consulting to offer premier content services to New York Press Association Members
The New York Press Association and David Arkin Consulting have formed a strategic partnership to provide top-tier digital content and audience consulting services to NYPA members. As NYPA’s digital content and audience consultant, Arkin will offer a range of services...
Image
September 26, 2024
How to make sure readers will find your Fall content
🎃 Best pumpkin patches 🍂 Free fall activities for kids 🥧 Where to get holiday pies These are searches that readers in your community are — and will be doing — over the next few months. Will your content be...
Picture of a rolled up newspaper
September 25, 2024
Why you should write for users and not page views
Page views are becoming less and less of the sought-after metric as more organizations prioritize content that converts readers to subscribers and members and centers on engagement. It’s a path that should be well received, not only from readers but...
Image
September 19, 2024
How to create a simple, but effective UGC strategy
How often — and meaningful — are your efforts to include readers in the pages of your print product and website? It’s a topic that comes up a lot when we’re working with our clients because the opportunity to involve...
Image
August 30, 2024
Use these AI ideas for your newsroom’s high school football coverage
Friday nights are about to get a whole lot busier in newsrooms across the country. The Fall prep season is kicking off in many communities, signaling a busy but exciting time of the year for editorial teams. As you establish...
Image
August 30, 2024
How to get reporters to use data regularly
How do your reporters decide what they are going to cover? In the past, when the data that we have today didn’t exist, it often was an editor and reporter-led decision, taking into account knowledge of the market, reader interests,...
Image
August 30, 2024
Branded content: why holding mid-campaign meetings are worth it
One of the worst things to happen when running a branded content campaign is to be surprised by the results that you’re about to share with a client And I don’t mean surprised in a good way. Maybe you can...
Image
August 7, 2024
Why you should write about what your readers are searching for
Do you write about things that your readers are wondering about? The best editorial teams have their finger on what is most important to their audience, covering the topics that they either know — as being part of their community...
Image
August 7, 2024
How branded content sales exploded for this newspaper in New York
A few weeks ago, I was speaking at a state press association conference on the power of branded content and the factors to consider when launching or improving your program. My presentation covered everything from how to pitch a program,...
Image
August 7, 2024
3 ways we can help publishers this Fall: Branded content, an SEO audit and video sponsorships
As you look at the back half of the year, it’s really the ideal time to consider initiatives that can give your revenue an extra boost. I always love this time of the year, because everyone is looking for a...
Image
August 7, 2024
3 ways reporters can start using video in their storytelling
Video comes in all shapes, forms and sizes today but some of the most engaging footage comes from reporters. It’s not a secret that video is a critical platform and product for media companies today because audiences are loudly telling...
Image
July 12, 2024
Answers to 3 burning branded content questions
I spend a lot of my time with clients and publishers talking about branded content and how to drive more revenue. One of the best parts of presenting branded content strategies to — and meeting with — media professionals is...
Image
July 11, 2024
How and why to focus on getting initiatives and projects done for your media company
A few years ago when I was considering launching a consulting company, I started having conversations with friends and colleagues in the industry about the idea and one common need and request kept popping up over and over again: Please,...
Image
May 31, 2024
How to create a great internship program
ID start. A white woman with blonde hair and glasses holds an Apple computer. There’s a red folder with a black marker on top of it, sitting next to her. ID end....
Image
May 31, 2024
Why you need an AI policy for your media company and how to create one
ID start. A black silhouette, facing sideways, is full of shiny googly eyes. Above, there is text in a blocky black that says “AI.” ID end....
Image
May 31, 2024
AI overviews: How to have your content show up in Google’s new search results pages
ID start. A Samsung tablet is open to the Google homepage. There is a phone and a white cup of coffee in the background. ID end....
Image
May 31, 2024
How Facebook Groups became incredibly useful during a Texas tornado
ID start. There is a blueish-blackish tornado against a pale orange sky. ID end....
Image
May 22, 2024
A publisher’s guide to an effective YouTube strategy
ID start. The Youtube logo — a white triangle over a red rectangle — lays in front of a black box. The background is a dark blue. ID end....
Image
May 3, 2024
Social media strategies that put less focus on links and more on storytelling, engagement and video
ID start. A pale hand holds a white Iphone, the screen shows a homescreen with apps. Facebook, Snapchat, Instagram, Twitter, Chrome, Gmail, Spotify and Messenger are shown. The phone’s background is a blue gradient. ID end....