Inside our fractional approach: how we partner with your team

At David Arkin Consulting, through our fractional program, we act like an embedded part of your team  bringing executive-level leadership and operational support to help your newsroom, sales, or branded content team grow, without requiring a full-time hire.

Rather than serving as outside consultants who drop in with advice and leave, we work with your managers and staff to identify goals, execute strategy, and evolve how your organization operates.

How we work with teams

Every fractional agreement starts with a roadmap, where we work with the publisher or leadership team to define clear priorities. This isn’t a months-long audit; it’s a collaborative discussion that surfaces where the biggest opportunities and challenges exist, and a plan on how to get there.

To identify those opportunities, we perform an audit assessing strengths and weaknesses through conversations with your team and a review of your products. The audit allows us to quickly identify what to focus on.

Once the roadmap is in place, we move into implementation:

• We meet regularly with managers and team members to guide execution, introduce new systems, and help teams adopt best practices.
  
• In some cases, we fully run and manage teams handling day-to-day direction, meetings, and performance tracking.
  
• In others, we co-lead with internal managers, providing strategic oversight, training, and accountability while your staff executes.
  

The process is iterative and collaborative. We don’t just advise; we lead teams through change and continually evolve the original roadmap as new ideas and results emerge.

Long-term impact

Most of our fractional engagements last a year or more  and often extend beyond that. Many clients choose to continue because they find that our combination of leadership, strategy, and hands-on support becomes essential to their long-term success. 

In several cases, media companies have even asked us to continue running their operations indefinitely because the system we’ve built together works.

We can strengthen your team

Download our Fractional Services flyer below to learn more about how we collaborate with teams like yours.