David Arkin Consulting launches 2027 Audience Growth Playbook, a free four-part webinar series for publishers

As publishers continue to navigate rapid changes in search, social media, artificial intelligence and audience engagement, David Arkin Consulting is launching the 2027 Audience Growth Playbook, a free four-part webinar series designed specifically for publishers, newsroom leaders, audience teams and sales representatives.

The series begins Wednesday, Oct. 7, with a new 45-minute webinar each Wednesday throughout October. Publishers can register for one webinar or attend all four, with every session focusing on a critical audience growth challenge facing media organizations today.

“The pace of change for publishers has never been faster,” said David Arkin, founder of David Arkin Consulting. “Newsletters, search, social media and AI are all evolving, and it can be difficult to know where to focus. We created the 2027 Audience Growth Playbook to give publishers practical, actionable strategies they can implement immediately, whether they attend one webinar or the entire series.”

Webinar schedule

Newsletters That Grow Revenue
Wednesday, Oct. 7 | 10 a.m. Pacific / 1 p.m. Eastern
Presented by Penny Riordan

Learn how to build newsletters that readers can’t wait to open with strategies to improve engagement, increase open rates and grow subscribers.

SEO for the AI Era
Wednesday, Oct. 14 | 10 a.m. Pacific / 1 p.m. Eastern
Presented by David Arkin

Discover how to make your journalism more visible in Google Search, AI Overviews and AI assistants while learning what still matters in SEO and what has changed.

Meta’s New Rules for Publisher Growth
Wednesday, Oct. 21 | 10 a.m. Pacific / 1 p.m. Eastern
Presented by Emilie Lutostanski

Learn how Facebook and Instagram are changing, the content formats Meta is prioritizing and what publishers should do to grow audience and monetization.

The AI Tools Publishers Should Be Using Right Now
Wednesday, Oct. 28 | 10 a.m. Pacific / 1 p.m. Eastern
Presented by David Arkin

See the GPTs, AI agents and workflows that are helping media companies save time, improve workflows and support editorial, audience and revenue initiatives.

Practical takeaways for every publisher

Each webinar is designed to answer one of the biggest questions publishers are asking today:

• How do I get more people to open, click and stay subscribed?
• How do I get my journalism found in Google and AI search?
• How do I grow on Facebook and Instagram as Meta continues to change?
• Which AI tools are actually worth using in a newsroom?

Get the complete Audience Growth Playbook

The live webinars are free to attend, but publishers who want to revisit the material and build an implementation plan can purchase the Audience Growth Playbook Bundle for $399.

The bundle includes:

• Recordings of all four webinars.
• All presentation slides.
• Implementation checklists and worksheets.
• A one-hour Audience Growth Strategy Session with David Arkin on the area that matters most to your organization.

As an added bonus, publishers who purchase the bundle and hire David Arkin Consulting for a project within 30 days will receive a credit equal to 100% of the bundle purchase price toward their engagement.

Interested in this bundle? Check the box when you register and we will be in touch!