Why these 4 branded content campaigns worked

By: David Arkin
April 8, 2024
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One of the best parts of doing a branded content campaign is working with an advertiser to identify the stories we should tell that will most effectively tell their story.

We have a very detailed process we go through that we have outlined in previous newsletters that helps us identify what we should actually write about.

[Read: Why thoughtful questions are so important during a branded content pitch]

We work with a network of writers who we personally know (we have worked with all of them before in one way or another) who help us tell amazing stories for advertisers from New York to Texas. We also have team members like Tara Jones, who specialize in branded content and work with advertisers each month on stories that amplify their brand.

[Read: 3-month branded content ideas to pitch your advertisers]

Here are a few of the branded content stories we’ve had the fortune to tell for our media partners over the last month and why we believe they were all a success.

1. Meet the patients whose lives were changed by this orthopedic surgeon

Profiles on advertisers are great. But what’s even better are profiles on those who use the services of those advertisers. That’s why we always ask if there are success stories we can use to make the story more human. This worked quite well for this advertiser.

2. ‘Little vegan village’ in North Texas expands with fine dining vegan restaurant

Finding the unique angle for a story can help make an advertiser stand out. This client wanted to highlight many of their new menu items and specials, but the unique hook was that they were the only fine-dining vegan spot in a region. That helped this story take off.

3. Canlan Sports offers hockey and skating camps for all skill levels

Creating content that helps readers do something is everything today. We often will work with an advertiser to help them make their content actionable. In this case, that meant helping readers sign their kids up for camps for spring break but also throughout the summer.

4. When is it a good time to renovate your home?

Showcasing an advertiser’s expertise is a huge part of what makes a branded content campaign work. At the same time, it has to be useful to the audience. This story that looked at tips from the advertiser on renovating your home not only helped the advertiser stand out but created useful information that many potential customers could consider.

David Arkin Consulting works with media companies across the country on branded content strategies and content creation. Contact us today so we can help you. Write David@davidarkinconsulting.com or call David at 832-407-0188.

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