The program will provide PMA’s members with training and development in current and emerging digital audience and revenue trends, including SEO, branded content, video, new product ideation and much more. The program will be offered as a member benefit for those who belong to PMA.
PMA is as a trade association of regional parenting media companies and has members all over the United States, Canada and Australia.
Founder David Arkin will run each of the six sessions offered in 2024 along with industry experts who will share innovative and practical best practices with PMA members.
“David Arkin has been great to work with and members of the Parenting Media Association are finding value in his services,” said Cate Sanderson, Executive Director of PMA.
A nationally-recognized audience leader, Arkin has led content for some of the country’s largest news organizations where he’s built transformative digital strategies that have led to significant audience growth, new revenue streams, and improved workflows, processes and technology.
His consulting firm helps solve a media company’s biggest challenges through fractional digital leadership, branded content strategies and creation and proven strategies that help grow a company’s audience.
“I’m thrilled to get the chance to work with PMA’s members through this unique program,” Arkin said. “As a parent myself, I am completely bought in on the importance that these publishers play in their communities and can’t wait to share strategies and tactics that can help grow their audiences and revenues.”
Arkin spoke at PMA’s annual conference in November last year, showcasing the work he’s done with Chicago Parent and Metro Parent (Detroit) — who are PMA members — around their sponsored content program and audience growth work he’s helped implement.
To find out more about how to join the PMA and network throughout the year with other parenting media publishers, click HERE.