How publishers can use emojis in their content and products

By: David Arkin
February 23, 2024
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By Kelly Do 

Emojis, those small, but expressive icons, are becoming a regular tool that media companies are using to visualize a story and engage audiences.

Media companies are using emojis to foster a stronger connection with their audience when used strategically. They are an effective way to stay relevant and in tune with younger generations.

You can use emojis in a variety of products, from a social media post to a subject line to the body of your actual newsletter.

Here are some ideas:

Social Media posts 

Emojis are a powerful tool to strengthen social media posts. Because formats like Instagram and LinkedIn are set up for much longer posts, emojis can be a great way to guide a reader through a story.

It is important to be mindful of the content and use emojis with appropriate content. For example, they work much better on lifestyle and entertainment content than they do on hard news.

Here are a few examples:


View this post on Instagram


A post shared by Axios Charlotte (@axioscharlotte)


View this post on Instagram


A post shared by Chicago Parent (@chicagoparent)


Newsletters and subject lines

Media companies can use emojis in their newsletters and subject lines to convey an emotion connected to a story in their newsletter.

Here are a few examples:

All of these examples include pretty effective emojis that help not only illustrate the story but encourage the reader to open the newsletter.

Subheads in newsletters

There are a variety of ways that you can use emojis in the body of your newsletter, not just the subject line.

From breaking down what is in your newsletter to showcasing events in your newsletter, here are a few:

• This is an example on how you can emojis to showcase events

• This is an example on how you can start your newsletter off with emojis

David Arkin Consulting specializes in social media strategies like these and would love to help your media company on your social media strategy. Contact us at

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