Here’s how David Arkin Consulting’s fractional program works

I’ve had a lot of conversations lately with publishers who want to understand what our fractional programs really are and how they work.

And honestly, it’s one of my favorite things to explain because it’s where we get to show how flexible and impactful this approach can be for media companies.

So what is a fractional program? Instead of hiring a full-time editor, content strategist, or revenue lead, clients can bring in our team fractionally — for a set number of hours a week, a few projects a month, or a defined period of transformation — and still gain the same strategic guidance, systems, and results that a full-time hire would deliver.

It’s designed to meet companies exactly where they are, filling critical gaps and building stronger systems that last long after our engagement ends.

Every program looks different because every client’s needs are different, but to make it easier to visualize, we usually start with three tiers:

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Tier 1: Content Support Manager

This is our most hands-on tier. We take care of the day-to-day operations that keep your digital presence running smoothly.

We handle web schedules, posting, SEO optimization, analytics, and social engagement, giving your team more time to focus on storytelling and revenue.

Tier 2: Growth Consultant

This tier focuses on strategy and improvement.

Over roughly four months, we dive deep into your content planning, SEO, newsletters, and social strategy, often creating content right alongside your team to put new ideas into motion.

Tier 3: Executive Strategy Partner

This is for publishers ready to take a big step forward.

We join your leadership team, conduct a full audit of editorial, sales, and design, and build quarterly roadmaps that drive growth.

From new revenue programs to AI and storytelling training, this level creates lasting change across your organization.

Each engagement is designed to deliver value that sticks, helping teams work smarter, generate new ideas, and grow sustainably.

Let’s get you started with a customized program

If you want a deeper look at how these tiers work, download our Fractional Services flyer below to see how we can customize a program for your company. You can also contact me at david@davidarkinconsulting.com.