Are you getting enough from your newsletter audience?

You work hard to get people to sign up for your newsletters. But then what? Too often, someone joins a list, starts receiving the regular newsletter and that’s about it.

In our upcoming Newsletters That Grow Revenue webinar, Penny Riordan will lead an engaging session on what publishers can do to keep those readers engaged, get them opening and clicking more often, and ultimately get more value from their newsletter audience.

Penny works with many of our clients on audience development and newsletter strategy, and she’ll share practical ideas you can use with your own newsletter program. Here’s a video where she shares some of what she will cover.

Here are three areas we’ll get into:

1. Getting more people to open and click

We’ll talk about what makes someone decide to open a newsletter and, just as importantly, what gets them to click once they’re there. We’ll look at subject lines, content, frequency and some simple things you can test to figure out what works best with your audience.

2. What happens after someone signs up

We’ll walk through email welcome series, what you should be sending new subscribers and how engagement and re-engagement campaigns can help you reach people who aren’t opening or clicking as often as they once did.

3. Growing your list & getting more value from it

We’ll share ideas for bringing more people into your newsletters and keeping them there. We’ll also talk about how a more engaged newsletter audience can help publishers create stronger advertising opportunities and generate more revenue

👉 Sign up for the free webinar here