Reviewing your analytics is important for lots of reasons:• You should know what your readers and advertisers like and don’t.• You should understand where your audience is coming from and how that’s changing.• You should discover if you need more...
What does it mean for a reporter to be “digital?” For The Albuquerque Journal’s Nakayla McClelland, it meant perfecting a host of new skillets that helped her think about the reader first, reach a wider audience and utilize the most...
A few weeks ago, I was speaking at a state press association conference on the power of branded content and the factors to consider when launching or improving your program. My presentation covered everything from how to pitch a program,...
Stacker Media’s newswire provides a great opportunity for all publishers to take dynamic content and make it work for their audience. NewsCenter1, a TV station in Rapid City, South Dakota, is one of those media organizations using Stacker’s unique content...
A huge local trial was unfolding earlier this month in an upstate New York town and the newspaper that has owned the story from the start was not seeing its award-winning coverage show up at the top of Google search...
What a busy spring it’s already been! We’re often asked here at David Arkin Consulting from friends of ours in the industry — and those who are considering doing work with us — what interesting things we’re working on with...
It’s easy to develop multiple pieces of content from a developing story, but how can newsrooms extend their coverage of other stories that also have audience interest? If a topic or story is striking a cord with your audience, it’s...
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