David Arkin Consulting Blog

May 22, 2024
A publisher’s guide to an effective YouTube strategy
By Grace Denenny  YouTube has about 2.5 billion monthly active users and is the second most popular social media network in the world. Created in 2005, YouTube has become a favored social channel across the world and had over 100...
January 6, 2024
Why you need a great vertical video strategy
Just the other day, a colleague was asking what I thought the biggest storylines of 2024 will be? No. 1? Video, I said, enthusiastically. It’s pretty funny, really, as I remember saying probably back in 2010 the same thing. I...