David Arkin Consulting Blog

I spend a lot of my time with clients and publishers talking about branded content and how to drive more revenue. One of the best parts of presenting branded content strategies to — and meeting with — media professionals is...

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ID start. A pale hand points at big black text that says “CONTENT MARKETING.” surrounding the text is a cup of coffee, glasses, a keyboard, a pen and a book. ID end....

ID start. A computer mouse sits on a surface with the words: Trademark, marketing, advertising, promotion and identity. Above this it says BRAND in big letters. ID end....

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ID start. A lit sign says WE’RE OPEN. Around the sign is green, spikey plants. ID end....

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What sets apart branded content from an ad? It’s a question we get from not only prospective advertisers, but from sales teams actively trying to sell branded content right now. While it’s true that branded content can be part of...