David Arkin Consulting Blog


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April 8, 2024
How to make branded content successful for your writers
Even if you’ve got an established branded content program, you may still be figuring out the smoothest way to have a sales rep hand off a client to your content writer or strategist. With the understanding that every media organization...
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April 8, 2024
Why these 4 branded content campaigns worked
One of the best parts of doing a branded content campaign is working with an advertiser to identify the stories we should tell that will most effectively tell their story. We have a very detailed process we go through that...
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March 28, 2024
Money-making branded content ideas media companies can capitalize on
Every branded content campaign has a core number of traditional distribution channels that media companies use as a way to add value for customers. It’s critical, because you need social media, newsletters, great SEO and placements across the homepage, section...
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February 26, 2024
Why thoughtful questions are so important during a branded content pitch
Recently, I was reminded again why it’s so powerful to ask questions before just jumping in and pitching your product. A client had set up a host of Zoom sessions with advertisers who they believed were a good fit for...
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December 19, 2023
These are the questions you should be asking an advertiser before writing their branded content
Well, what exactly would you write about? It’s hands down the No. 1 question that pops up when discussing the idea of branded content with an advertiser. While the distribution and pricing is important, understanding what you’re actually going to...
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December 19, 2023
3-month branded content campaign ideas to pitch
Some industries lend themselves well to pitch branded content to. What’s not as easy to figure out, however, is how to create a unique and localized content plan that will make the campaign really take off. Now, there are your...
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July 28, 2023
Why content plans for branded content campaigns are so important
What sets apart branded content from an ad? It’s a question we get from not only prospective advertisers, but from sales teams actively trying to sell branded content right now. While it’s true that branded content can be part of...