David Arkin Consulting Blog


Image
April 18, 2024
How to use data to extend a story’s life
It’s very natural for reporters to cover a story, write it, post it and move on to the next one. But as famed ESPN college football commentator Lee Corso would say, “not so fast my friend.” Beat writers often have...
Image
January 30, 2024
5 common Google Analytics 4 (GA4) questions answered
If you’re in the data reporting and analytics world, you’re very familiar with the fact that this year, Google launched its new website analytics platform, Google Analytics 4 (GA4). And whether you’ve just tiptoed into GA4 or dove head first,...
Image
January 30, 2024
What to know about using Yoast SEO
By Karina Samuel, David Arkin Consulting Everyone is on the hunt to make their content as SEO-friendly as possible, but do you know exactly how to do that if you use Yoast SEO? Yoast is really like your personal SEO...
Image
December 19, 2023
What KPI’s should your media company be tracking in 2024?
It’s one of the most common questions I get asked by clients as we discuss traffic and audience trends and what editorial teams are focused on. What KPI’s should we be tracking? My answer: Focus on the areas that most...
Image
December 19, 2023
Here are answers to 5 common Google Analytics 4 (GA4) questions
If you’re in the data reporting and analytics world, you’re very familiar with the fact that this year, Google launched its new website analytics platform, Google Analytics 4 (GA4). And whether you’ve just tiptoed into GA4 or dove head first,...
Image
November 16, 2023
Google is prioritizing personal experiences. Here’s what that means for your content.
For years, it seems like Google’s search traffic has been a dependable source of distribution for publishers. But is that all about to change? While Facebook seems to get constantly lit up for its ever-changing algorithm rules — and recently...
Image
August 17, 2022
Real-time traffic analysis can have huge impacts on your overall traffic
Here are several real world examples on how to apply real-time analytics Using real-time analytics effectively can equal to real-time decisions that can really boost your traffic. This article from Parsely, Inc. is on point and offers several real world...