David Arkin Consulting Blog

ID start. A pale hand holds a black Iphone, the phone screen shows the Google homepage. ID end....

ID start. A Samsung tablet is open to the Google homepage. There is a phone and a white cup of coffee in the background. ID end....

ID start. A dark screen shows multicolored coding text in multiple lines of text. ID end....

When it comes to the steps media companies should take to optimize a story for SEO, creating unique URLS should be at the very top of your checklist. URLs that are short and use relevant keywords are beneficial for both...

Similar to reels, Google Web Stories are visual storytelling tools specifically designed for mobile devices—only this tool is able to help boost your Google search traffic as well. Google Web Stories are full-screen, swipeable formats that you are able to incorporate into...