David Arkin Consulting Blog

May 10, 2024
HTML headings: How to use H1s-H5s and why they are so important for SEO
By Karina Samuel/For David Arkin Consulting Understanding how to use HTLM headings when it comes to laying out your story has become crucial for media companies to achieve positive Google search results.  The hierarchy of HTML headings is more than...
September 13, 2023
Why you should be using unique URLs
When it comes to the steps media companies should take to optimize a story for SEO, creating unique URLS should be at the very top of your checklist. URLs that are short and use relevant keywords are beneficial for both...
July 6, 2023
What are Google Web Stories and how do I make the most of them?
Similar to reels, Google Web Stories are visual storytelling tools specifically designed for mobile devices—only this tool is able to help boost your Google search traffic as well. Google Web Stories are full-screen, swipeable formats that you are able to incorporate into...