David Arkin Consulting Blog

Before we get started on this week’s newsletter, which is on the most simple but effective GPTs to build in your newsroom, I want to call out a few things: Heading to Washington State: I am on my way — as...

How did you become a fractional officer, someone asked me the other day? Well, it’s of course what I went to school to get my degree in, I joked. Who knows, maybe that will be a degree program one day,...

I had the privilege this week of leading a Lunch and Learn on branded content for a group of advertisers and the results just blew me away.  We have done a variety of these this year and every single time...

I hope you are looking forward to a nice three-day weekend, but before we get there I’ve got a nice roundup of September content ideas you could consider doing next month: 1. Have all of these family guides covered These...

Back-to-school season is right around the corner and with all of the talk about Google’s focus on answering reader questions, it’s got me thinking about all of the ways that media companies could be helpful for their audience while also...

There’s a lot swirling around the industry right now about what the future of search looks like. • Are keywords dead? • Is AI taking over search? • Will AI Overviews kill my traffic? • Where has my search traffic gone? There...

Are editor and publisher notes to readers still effective? They have been around for years and really had become a staple of the first few pages of magazines — both in local and national publications — but, are they still...

I am not sure how it even started, but for years, many editorial and content marketing writers were fully convinced that length was a major factor in SEO. And the word counts that writers thought they needed to hit were...

While speaking recently at two industry conferences questions about SEO were flying from a variety of publishers, both small and large. t’s not that shocking, actually. Google’s latest helpful update in August wrecked some serious havoc on many publishers’ search...

Do you write about things that your readers are wondering about? The best editorial teams have their finger on what is most important to their audience, covering the topics that they either know — as being part of their community...

As you look at the back half of the year, it’s really the ideal time to consider initiatives that can give your revenue an extra boost. I always love this time of the year, because everyone is looking for a...

ID start. A pale hand holds a black Iphone, the phone screen shows the Google homepage. ID end....

ID start. A Samsung tablet is open to the Google homepage. There is a phone and a white cup of coffee in the background. ID end....

ID start. A dark screen shows multicolored coding text in multiple lines of text. ID end....

When it comes to the steps media companies should take to optimize a story for SEO, creating unique URLS should be at the very top of your checklist. URLs that are short and use relevant keywords are beneficial for both...

Similar to reels, Google Web Stories are visual storytelling tools specifically designed for mobile devices—only this tool is able to help boost your Google search traffic as well. Google Web Stories are full-screen, swipeable formats that you are able to incorporate into...