David Arkin Consulting Blog

May 31, 2024
How Facebook Groups became incredibly useful during a Texas tornado
ID start. There is a blueish-blackish tornado against a pale orange sky. ID end....
May 3, 2024
Social media strategies that put less focus on links and more on storytelling, engagement and video
ID start. A pale hand holds a white Iphone, the screen shows a homescreen with apps. Facebook, Snapchat, Instagram, Twitter, Chrome, Gmail, Spotify and Messenger are shown. The phone’s background is a blue gradient. ID end....
April 12, 2024
Download these 5 Canva templates media companies can use for social media engagement
ID start. A black tablet shows the Canva logo over a blue, green and purple gradient. Objects like a camera, scissors, a magnifying glass, a coffee cup, a notebook and various printed out photos. ID end....
April 4, 2024
These are the best social media scheduling tools
ID start. A pale hand with blue nail polish holds a phone that shows various photos. The background shows a computer. ID end....
February 26, 2024
Should you be using hashtags on your social media posts?
ID start. Red symbols containing white hashtags float across the screen. The background is a solid pink. ID end....
February 7, 2024
Why you should create Instagram carousels 
ID start. A pale hand holds a Samsung phone, open to Instagram. The phone hovers over a keyboard. ID end....
January 30, 2024
10 Instagram terms to know
ID start. White text in a blue box reads: 10 Terms You Need to Know in Instagram. The text is over a photo of a white phone with a purple Instagram screen shown. ID end....
May 3, 2023
5 ideas that will help your newsroom create useful and entertaining content this Mother’s Day
With Mother’s Day around the corner, now is the perfect time to make sure you have a content strategy in place that will engage and help your audience have a great time celebrating Mom. Here are five things to do...
August 18, 2022
How TV stations can be effective on Facebook today
TV stations are well regarded in their communities with lots of followers on social media. Here are some of the approaches that can really work for them on Facebook. There are some very useful takeaways on the most effective ways...