David Arkin Consulting Blog

April 12, 2024
Download these 5 Canva templates media companies can use for social media engagement
Creating engaging and visually appealing content is key to capturing your audience’s attention. Having the right social media templates can streamline your content creation process and elevate the quality of your stories. Canva offers the opportunity for your media company...
April 4, 2024
These are the best social media scheduling tools
By Kelly Do Social media scheduling tools are good aids for media companies looking to manage their online presence. This allows newsrooms to plan, create, and schedule content across various platforms in advance. Often these tools streamline workflow and ensure...
February 26, 2024
Should you be using hashtags on your social media posts?
By Jordan Egelston Are hashtags on social media worth the effort and does it matter which platform you are using them on?   Hashtags are a powerful tool that can amplify a media company’s online presence but understanding how hashtags work...
February 7, 2024
Why you should create Instagram carousels 
By Karina Samuel David Arkin Consulting Multi-photo posts are turning out to be game-changer on Instagram and many publishers are starting to reap the benefits from. There’s something about the carousel format that keeps readers scrolling and scrolling, which makes...
January 30, 2024
10 Instagram terms to know
By Kelly Do, David Arkin Consulting Every day, it feels like the digital landscape introduces a new social media app competing for our attention. However, amid the array of platforms, Instagram continues to stand out as a reliable option. Instagram’s...
May 3, 2023
5 ideas that will help your newsroom create useful and entertaining content this Mother’s Day
With Mother’s Day around the corner, now is the perfect time to make sure you have a content strategy in place that will engage and help your audience have a great time celebrating Mom. Here are five things to do...
August 18, 2022
How TV stations can be effective on Facebook today
TV stations are well regarded in their communities with lots of followers on social media. Here are some of the approaches that can really work for them on Facebook. There are some very useful takeaways on the most effective ways...