David Arkin Consulting Blog

If you’re active on Instagram — or want to be — there are some very specific formats and approaches that are working well today that you should know about. Things change fast in social media, and Meta often updates its...

For television news anchors, social media often becomes another item on an already full to-do list. Between preparing for multiple newscasts, reporting stories, shooting promotions and responding to breaking news, consistently creating content for Instagram and Facebook can be difficult,...

Instagram continues to be a powerful platform for publishers to grow their audience and ultimately their revenue, but are you doing all of the right things today? Instagram does have tools to drive traffic to your website that are definitely...

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ID start. A pale hand holds a white Iphone, the screen shows a homescreen with apps. Facebook, Snapchat, Instagram, Twitter, Chrome, Gmail, Spotify and Messenger are shown. The phone’s background is a blue gradient. ID end....

ID start. A black tablet shows the Canva logo over a blue, green and purple gradient. Objects like a camera, scissors, a magnifying glass, a coffee cup, a notebook and various printed out photos. ID end....

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ID start. A pale hand holds a Samsung phone, open to Instagram. The phone hovers over a keyboard. ID end....

ID start. White text in a blue box reads: 10 Terms You Need to Know in Instagram. The text is over a photo of a white phone with a purple Instagram screen shown. ID end....

With Mother’s Day around the corner, now is the perfect time to make sure you have a content strategy in place that will engage and help your audience have a great time celebrating Mom. Here are five things to do...

TV stations are well regarded in their communities with lots of followers on social media. Here are some of the approaches that can really work for them on Facebook. There are some very useful takeaways on the most effective ways...