What does it mean for a reporter to be “digital?” For The Albuquerque Journal’s Nakayla McClelland, it meant perfecting a host of new skillets that helped her think about the reader first, reach a wider audience and utilize the most...
A few weeks ago, I was speaking at a state press association conference on the power of branded content and the factors to consider when launching or improving your program. My presentation covered everything from how to pitch a program,...
Stacker Media’s newswire provides a great opportunity for all publishers to take dynamic content and make it work for their audience. NewsCenter1, a TV station in Rapid City, South Dakota, is one of those media organizations using Stacker’s unique content...
A huge local trial was unfolding earlier this month in an upstate New York town and the newspaper that has owned the story from the start was not seeing its award-winning coverage show up at the top of Google search...
What a busy spring it’s already been! We’re often asked here at David Arkin Consulting from friends of ours in the industry — and those who are considering doing work with us — what interesting things we’re working on with...
It’s easy to develop multiple pieces of content from a developing story, but how can newsrooms extend their coverage of other stories that also have audience interest? If a topic or story is striking a cord with your audience, it’s...
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