David Arkin Consulting Blog

Page views are becoming less and less of the sought-after metric as more organizations prioritize content that converts readers to subscribers and members and centers on engagement. It’s a path that should be well received, not only from readers but...

I am not sure how it even started, but for years, many editorial and content marketing writers were fully convinced that length was a major factor in SEO. And the word counts that writers thought they needed to hit were...

Instagram continues to be a powerful platform for publishers to grow their audience and ultimately their revenue, but are you doing all of the right things today? Instagram does have tools to drive traffic to your website that are definitely...

Ever work on something and think to yourself that there just has to be a better and more efficient way to do the work? We probably have all been there in the past, but thanks to AI there are actually...

While speaking recently at two industry conferences questions about SEO were flying from a variety of publishers, both small and large. t’s not that shocking, actually. Google’s latest helpful update in August wrecked some serious havoc on many publishers’ search...

Brandi Calhoun, a content specialist who has written for a variety of niche publications, community newspapers and edited for the country’s largest news organization, has joined David Arkin Consulting as a content strategist. Calhoun joined Arkin’s growing consulting company in...

The New York Press Association and David Arkin Consulting have formed a strategic partnership to provide top-tier digital content and audience consulting services to NYPA members. As NYPA’s digital content and audience consultant, Arkin will offer a range of services...

🎃 Best pumpkin patches 🍂 Free fall activities for kids 🥧 Where to get holiday pies These are searches that readers in your community are — and will be doing — over the next few months. Will your content be...

Page views are becoming less and less of the sought-after metric as more organizations prioritize content that converts readers to subscribers and members and centers on engagement. It’s a path that should be well received, not only from readers but...

How often — and meaningful — are your efforts to include readers in the pages of your print product and website? It’s a topic that comes up a lot when we’re working with our clients because the opportunity to involve...

When talking all things branded content with our clients, one question always comes up: What should we be pricing this at? Developing a pricing system for branded content campaigns and packages can be tricky, as it usually varies by publication...

Friday nights are about to get a whole lot busier in newsrooms across the country. The Fall prep season is kicking off in many communities, signaling a busy but exciting time of the year for editorial teams. As you establish...

How do your reporters decide what they are going to cover? In the past, when the data that we have today didn’t exist, it often was an editor and reporter-led decision, taking into account knowledge of the market, reader interests,...

One of the worst things to happen when running a branded content campaign is to be surprised by the results that you’re about to share with a client And I don’t mean surprised in a good way. Maybe you can...

Do you write about things that your readers are wondering about? The best editorial teams have their finger on what is most important to their audience, covering the topics that they either know — as being part of their community...

A few weeks ago, I was speaking at a state press association conference on the power of branded content and the factors to consider when launching or improving your program. My presentation covered everything from how to pitch a program,...

As you look at the back half of the year, it’s really the ideal time to consider initiatives that can give your revenue an extra boost. I always love this time of the year, because everyone is looking for a...

Video comes in all shapes, forms and sizes today but some of the most engaging footage comes from reporters. It’s not a secret that video is a critical platform and product for media companies today because audiences are loudly telling...

I spend a lot of my time with clients and publishers talking about branded content and how to drive more revenue. One of the best parts of presenting branded content strategies to — and meeting with — media professionals is...

A few years ago when I was considering launching a consulting company, I started having conversations with friends and colleagues in the industry about the idea and one common need and request kept popping up over and over again: Please,...

ID start. A pale hand holds a black Iphone, the phone screen shows the Google homepage. ID end....

ID start. A black camera with silver lining, and a green plant in a grey container sit on a brown wooden background. ID end....

ID start. A white woman with blonde hair and glasses holds an Apple computer. There’s a red folder with a black marker on top of it, sitting next to her. ID end....

ID start. A black silhouette, facing sideways, is full of shiny googly eyes. Above, there is text in a blocky black that says “AI.” ID end....

ID start. A Samsung tablet is open to the Google homepage. There is a phone and a white cup of coffee in the background. ID end....