When talking all things branded content with our clients, one question always comes up: What should we be pricing this at? Developing a pricing system for branded content campaigns and packages can be tricky, as it usually varies by publication...
Friday nights are about to get a whole lot busier in newsrooms across the country. The Fall prep season is kicking off in many communities, signaling a busy but exciting time of the year for editorial teams. As you establish...
How do your reporters decide what they are going to cover? In the past, when the data that we have today didn’t exist, it often was an editor and reporter-led decision, taking into account knowledge of the market, reader interests,...
One of the worst things to happen when running a branded content campaign is to be surprised by the results that you’re about to share with a client And I don’t mean surprised in a good way. Maybe you can...
Do you write about things that your readers are wondering about? The best editorial teams have their finger on what is most important to their audience, covering the topics that they either know — as being part of their community...
A few weeks ago, I was speaking at a state press association conference on the power of branded content and the factors to consider when launching or improving your program. My presentation covered everything from how to pitch a program,...
As you look at the back half of the year, it’s really the ideal time to consider initiatives that can give your revenue an extra boost. I always love this time of the year, because everyone is looking for a...
Video comes in all shapes, forms and sizes today but some of the most engaging footage comes from reporters. It’s not a secret that video is a critical platform and product for media companies today because audiences are loudly telling...
I spend a lot of my time with clients and publishers talking about branded content and how to drive more revenue. One of the best parts of presenting branded content strategies to — and meeting with — media professionals is...
A few years ago when I was considering launching a consulting company, I started having conversations with friends and colleagues in the industry about the idea and one common need and request kept popping up over and over again: Please,...
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ID start. Someone in a grey sweater writes on a paper with a black pen. A white notebook and a white coffee cup are shown in the background. ID end....
ID start. The text “New York Press Association: NYPA” is shown over a blue background. To the right of the text is a picture of a boardroom with someone speaking in front of a crowd. The picture is cut off...
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