David Arkin Consulting Blog

I spend a lot of my time with clients and publishers talking about branded content and how to drive more revenue. One of the best parts of presenting branded content strategies to — and meeting with — media professionals is...

A few years ago when I was considering launching a consulting company, I started having conversations with friends and colleagues in the industry about the idea and one common need and request kept popping up over and over again: Please,...

ID start. A pale hand holds a black Iphone, the phone screen shows the Google homepage. ID end....

ID start. A black camera with silver lining, and a green plant in a grey container sit on a brown wooden background. ID end....

ID start. A white woman with blonde hair and glasses holds an Apple computer. There’s a red folder with a black marker on top of it, sitting next to her. ID end....

ID start. A black silhouette, facing sideways, is full of shiny googly eyes. Above, there is text in a blocky black that says “AI.” ID end....

ID start. A Samsung tablet is open to the Google homepage. There is a phone and a white cup of coffee in the background. ID end....

ID start. There is a blueish-blackish tornado against a pale orange sky. ID end....

ID start. The Youtube logo — a white triangle over a red rectangle — lays in front of a black box. The background is a dark blue. ID end....

ID start. A dark screen shows multicolored coding text in multiple lines of text. ID end....

ID start. A pale hand holds a white Iphone, the screen shows a homescreen with apps. Facebook, Snapchat, Instagram, Twitter, Chrome, Gmail, Spotify and Messenger are shown. The phone’s background is a blue gradient. ID end....

ID start. A white woman with ginger hair in a grey coat holds a black phone, the phone’s screen is blank. ID end....

ID start. A man in a blue suit writes in a small notepad on his thigh. ID end....

ID start. Someone in a grey sweater writes on a paper with a black pen. A white notebook and a white coffee cup are shown in the background. ID end....

ID start. A screenshot of different app icons are shown. The apps include: Google News, Mail and BBC News. ID end....

ID start. The text “New York Press Association: NYPA” is shown over a blue background. To the right of the text is a picture of a boardroom with someone speaking in front of a crowd. The picture is cut off...

ID start. A white woman with brown hair, wearing a white cardigan over a purple dress, smiles on the right side of the image. An illustrated blue and black chain link next to the text “David Arkin Consulting” are on...

ID start. A white hand points at the viewer, a white circle around the pointer finger. Geographic shapes cover the image, white circles connect the lines. A purple and blue gradient covers the background. ID end....

ID start. A black tablet shows the Canva logo over a blue, green and purple gradient. Objects like a camera, scissors, a magnifying glass, a coffee cup, a notebook and various printed out photos. ID end....

ID start. A person holds a phone in one hand, showing data not visible in the photo. In the other hand they point to a screen with a stylus. The screen shows data like a pie chart and plotted statistics....

ID start. A pale hand holds a black pen and writes in a white notebook. A tablet is visible in the background. ID end....

ID start. Letter blocks are scattered across a table, spelling out “share.” ID END....

ID start. A pale hand points at big black text that says “CONTENT MARKETING.” surrounding the text is a cup of coffee, glasses, a keyboard, a pen and a book. ID end....

ID start. A wooden play house sits on a piece of paper. Next to the house is a pair of keys. The background is blue. ID end....

ID start. Three letter blocks spelling out “SEO” sit on a wooden background. ID end....