David Arkin Consulting Blog


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February 14, 2024
How to create a great Link.bios page and why they are important
By Karina Samuel David Arkin Consulting It’s been one of the biggest challenges for Instagram and publishers: Getting a click to your site when the platform isn’t really built for referral traffic. Tools have been introduced over the years like...
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February 13, 2024
SEO, texting and reader engagement ideas for your 2024 election coverage
We’re definitely moving into heavy election season with more and more primaries on the horizon and conversation in many newsrooms is heading toward how to cover what promises to be an interesting cycle. Even if your primary is at the...
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February 13, 2024
How to make your author bios more useful to readers and loved by Google
Research has shown for years that readers enjoy learning about journalists’ backgrounds and the work they do, and when media companies make efforts to explain their choices and processes they build more trust with their audience. Initiatives like Trusting News...
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February 7, 2024
Why you should create Instagram carousels 
By Karina Samuel David Arkin Consulting Multi-photo posts are turning out to be game-changer on Instagram and many publishers are starting to reap the benefits from. There’s something about the carousel format that keeps readers scrolling and scrolling, which makes...
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January 30, 2024
5 common Google Analytics 4 (GA4) questions answered
If you’re in the data reporting and analytics world, you’re very familiar with the fact that this year, Google launched its new website analytics platform, Google Analytics 4 (GA4). And whether you’ve just tiptoed into GA4 or dove head first,...
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January 30, 2024
10 Instagram terms to know
By Kelly Do, David Arkin Consulting Every day, it feels like the digital landscape introduces a new social media app competing for our attention. However, amid the array of platforms, Instagram continues to stand out as a reliable option. Instagram’s...
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January 30, 2024
What to know about using Yoast SEO
By Karina Samuel, David Arkin Consulting Everyone is on the hunt to make their content as SEO-friendly as possible, but do you know exactly how to do that if you use Yoast SEO? Yoast is really like your personal SEO...
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January 15, 2024
From SEO to AI to video, these are the areas I’d prioritize in 2024
It’s that time of year when we’re all thinking about goals, aspirations and priorities for the new year. It’s a blank slate and an exciting time to reset. So, what does your to-do list look like for 2024? When it...
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January 6, 2024
Why you need a great vertical video strategy
Just the other day, a colleague was asking what I thought the biggest storylines of 2024 will be? No. 1? Video, I said, enthusiastically. It’s pretty funny, really, as I remember saying probably back in 2010 the same thing. I...
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January 6, 2024
David Arkin Consulting to lead new digital training program for Parenting Media Association members
David Arkin Consulting has been selected to lead a new digital education program for members of the Parenting Media Association. The program will provide PMA’s members with training and development in current and emerging digital audience and revenue trends, including...
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December 19, 2023
What KPI’s should your media company be tracking in 2024?
It’s one of the most common questions I get asked by clients as we discuss traffic and audience trends and what editorial teams are focused on. What KPI’s should we be tracking? My answer: Focus on the areas that most...
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December 19, 2023
These are the questions you should be asking an advertiser before writing their branded content
Well, what exactly would you write about? It’s hands down the No. 1 question that pops up when discussing the idea of branded content with an advertiser. While the distribution and pricing is important, understanding what you’re actually going to...
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December 19, 2023
3-month branded content campaign ideas to pitch
Some industries lend themselves well to pitch branded content to. What’s not as easy to figure out, however, is how to create a unique and localized content plan that will make the campaign really take off. Now, there are your...
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December 19, 2023
Here are answers to 5 common Google Analytics 4 (GA4) questions
If you’re in the data reporting and analytics world, you’re very familiar with the fact that this year, Google launched its new website analytics platform, Google Analytics 4 (GA4). And whether you’ve just tiptoed into GA4 or dove head first,...
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November 19, 2023
12 ways to use AI to create social media posts
Ever sit at your keyboard, staring off into the distance, wondering what in the world you should say for the 15th Facebook post you’ve written that day? We’ve all probably been there. But now thanks to AI you can get...
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November 16, 2023
How a local insurance agent used the power of branded content to grow his business
It’s the holy grail of branded content: An article turns into a lead and ends with a sale. While much of branded content is about awareness and providing relevant information, we all know that when the content actually results in...
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November 16, 2023
From school calendars to bus routes, here are digital-friendly ways to cover schools
Coverage within the school system is some of the most important, most read content any news organization can create. Whether it’s an update from the latest school board meeting or a photo gallery from the latest class project, schools can...
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November 16, 2023
Google is prioritizing personal experiences. Here’s what that means for your content.
For years, it seems like Google’s search traffic has been a dependable source of distribution for publishers. But is that all about to change? While Facebook seems to get constantly lit up for its ever-changing algorithm rules — and recently...
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October 28, 2023
Let’s do more good news in the media industry. Here’s how.
By David Arkin I’ve got a pretty unique story to share with you today about a 30-year newspaper veteran who has made good news an important part of what his new newsroom is focused on. Patrick Ethridge became the Executive...
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October 28, 2023
4 free uses for Canva publishers may not know
For many publishers, Canva has become the go-to tool to create beautiful social media graphics. But, you can use Canva for so much more, and in place of several paid services. Here are some of our favorite uses that you may not...
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October 28, 2023
5 ideas that will help your audience discover all of your content on election night
By David Arkin At this point, the candidate profiles, Q&A’s, forums and endorsement interviews for local elections around the country are likely all wrapped up. The service and information media companies provide their audiences for local elections is incredibly important...
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September 26, 2023
How and why to use social media graphics in posts
We all know that being active in social media — even as algorithms change and in many cases impact publishers — is still critically important because the referral traffic still accounts for a big piece of a news organization’s overall...
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September 13, 2023
Wondering where to start with AI at your media company? Here are 4 key steps to take.
If you asked me to rank the biggest media trends of the year so far, my list would look something like this: 1. AI 2. AI 3. AI Each week, more AI tools seem to pop up in the market...
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September 13, 2023
How a TV station in South Dakota significantly grew its traffic through Stacker’s news wire
Stacker Media’s newswire provides a great opportunity for all publishers to take dynamic content and make it work for their audience.  NewsCenter1, a TV station in Rapid City, South Dakota, is one of those media organizations using Stacker’s unique content...
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September 13, 2023
Why you should be using unique URLs
When it comes to the steps media companies should take to optimize a story for SEO, creating unique URLS should be at the very top of your checklist. URLs that are short and use relevant keywords are beneficial for both...