David Arkin Consulting Blog


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May 31, 2024
How to create a great internship program
I’m guessing you have interns starting at your media company in the next few weeks as you usher in your summer class. Interns can bring incredible value to your media company and you can provide amazing value to them through...
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May 31, 2024
Why you need an AI policy for your media company and how to create one
In early May, while speaking at the City Regional Magazine Association’s annual conference in Cleveland, there seemed to be one constant theme in most sessions I attended: AI. I guess that is probably not breaking news for anyone who is...
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May 31, 2024
AI overviews: How to have your content show up in Google’s new search results pages
It’s always been challenging to keep up with changes that social media companies and search engines make to their products and algorithms, but doesn’t it feel like it’s at a breakneck speed right now? Google’s rollout of their AI Overviews...
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May 31, 2024
How Facebook Groups became incredibly useful during a Texas tornado
A pretty rough storm — actually an EF-1 tornado — came barreling through Houston last week, killing seven people and knocking out power for nearly 1 million people. It was awful. I live in Houston and we’ve experienced our fair...
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May 22, 2024
A publisher’s guide to an effective YouTube strategy
By Grace Denenny  YouTube has about 2.5 billion monthly active users and is the second most popular social media network in the world. Created in 2005, YouTube has become a favored social channel across the world and had over 100...
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May 10, 2024
HTML headings: How to use H1s-H5s and why they are so important for SEO
By Karina Samuel/For David Arkin Consulting Understanding how to use HTLM headings when it comes to laying out your story has become crucial for media companies to achieve positive Google search results.  The hierarchy of HTML headings is more than...
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May 3, 2024
Social media strategies that put less focus on links and more on storytelling, engagement and video
That slide below isn’t pretty, is it? In fact it’s ugly. It’s been a rough go for media companies and social media referral traffic for a while now but it’s clearly gotten much worse over the last year. So it...
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May 2, 2024
3 ways to ensure that your readers can easily contact you
How easy is it for readers and advertisers to find your contact information and get in touch with you through your website? Seems like a basic thing, right? Unfortunately the information is too often nowhere to be found on many...
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May 2, 2024
Here’s how news organizations can write shorter and tighter stories
A publisher the other day opened their newspaper in front of me, pointed to a 30-inch story and said even he wouldn’t be able to get through it. “And I own this place,” he laughed. Funny, but actually not that...
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May 2, 2024
How you can use alternative story formats in your branded content
Going beyond the traditional narrative story, where applicable, can make a branded content story stand out and make it more effective to communicate the message of the article. Here, we’ve detailed what alternative formats we’ve had the most success with,...
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May 2, 2024
Here are successful ways to summarize stories for a publisher’s newsletter
Newsletters have become a critical audience and revenue tool that news organizations simply can’t live without today. But, many default to a newsletter format that automatically pulls the latest or top headlines from the last day or so. Yes, it’s...
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May 1, 2024
What NYPA attendees said about David Arkin’s branded content and audience growth sessions
The New York Press Association held their spring conference last week with Founder and CEO David Arkin giving two presentations Friday morning at the Gideon Putnam Resort in Saratoga Springs. During the presentations, Arkin covered a variety of ways media...
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April 30, 2024
Social media, digital audience growth expert Emilie Lutostanski joins David Arkin Consulting
A nationally-recognized industry leader in digital audience growth and social media strategy is joining David Arkin Consulting. Emilie Lutostanski has been named a digital content strategist for the growing consulting company, which provides a variety of services for media companies...
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April 18, 2024
How to use data to extend a story’s life
It’s very natural for reporters to cover a story, write it, post it and move on to the next one. But as famed ESPN college football commentator Lee Corso would say, “not so fast my friend.” Beat writers often have...
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April 12, 2024
Download these 5 Canva templates media companies can use for social media engagement
Creating engaging and visually appealing content is key to capturing your audience’s attention. Having the right social media templates can streamline your content creation process and elevate the quality of your stories. Canva offers the opportunity for your media company...
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April 11, 2024
3 ways you can work with David Arkin Consulting
So, how exactly would we work with you? It’s a question that those in sales of course love to be asked. It’s an opportunity to show that you listened to the client in past conversations and showcase what you can...
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April 8, 2024
How to make branded content successful for your writers
Even if you’ve got an established branded content program, you may still be figuring out the smoothest way to have a sales rep hand off a client to your content writer or strategist. With the understanding that every media organization...
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April 8, 2024
Why asking readers to share content with you is such a good idea
How often do you ask your audience to share content with you? It’s a question I ask a lot of the companies I get the chance to work with as part of our engagements with newspapers, magazines and TV stations....
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April 8, 2024
Why these 4 branded content campaigns worked
One of the best parts of doing a branded content campaign is working with an advertiser to identify the stories we should tell that will most effectively tell their story. We have a very detailed process we go through that...
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April 8, 2024
How a ‘what if’ approach grew a publisher’s real estate content
When you find something that works, stick with it and even build on it. I think this really rings true when we’re talking about content that readers seem to be engaging with. I was reviewing metrics with a client this...
SEO best practices
April 5, 2024
Why AI, SEO and social media paid acquisition are so critical right now
I want to spend a few minutes today sharing some insights I’m picking up on through the work we’re doing with our clients and conversations I’m having with leaders in the industry. There are a few themes that seem to...
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April 4, 2024
These are the best social media scheduling tools
By Kelly Do Social media scheduling tools are good aids for media companies looking to manage their online presence. This allows newsrooms to plan, create, and schedule content across various platforms in advance. Often these tools streamline workflow and ensure...
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March 28, 2024
Money-making branded content ideas media companies can capitalize on
Every branded content campaign has a core number of traditional distribution channels that media companies use as a way to add value for customers. It’s critical, because you need social media, newsletters, great SEO and placements across the homepage, section...
Camden Yards in Baltimore
March 21, 2024
Planing a trip to Baltimore was too hard. Here’s how better SEO content could have helped.
I am a huge Baltimore Orioles fan. I was born in Maryland and teams I grew up cheering for just kind of stuck with me as I moved around the country. And somehow, I have never made it to Camden...
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March 15, 2024
8 tips on writing great email subject lines
When it comes to what gets someone to open your newsletter, subject lines are truly everything. Subject lines act as the gateway to your content, determining whether your message pierces through the digital clutter to reach its intended audience.   Your...