David Arkin Consulting Blog


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December 19, 2023
Here are answers to 5 common Google Analytics 4 (GA4) questions
ID start. Pale hands type on a computer, the screen shows varying statistics. Next to the computer is a coffee cup and two pens. ID end....
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November 19, 2023
12 ways to use AI to create social media posts
ID start. Blue letters reading, “AI,” are covered in dark curvy lines. The letters sit on a floor of light circles. ID end....
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November 16, 2023
How a local insurance agent used the power of branded content to grow his business
It’s the holy grail of branded content: An article turns into a lead and ends with a sale. While much of branded content is about awareness and providing relevant information, we all know that when the content actually results in...
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November 16, 2023
From school calendars to bus routes, here are digital-friendly ways to cover schools
Coverage within the school system is some of the most important, most read content any news organization can create. Whether it’s an update from the latest school board meeting or a photo gallery from the latest class project, schools can...
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November 16, 2023
Google is prioritizing personal experiences. Here’s what that means for your content.
For years, it seems like Google’s search traffic has been a dependable source of distribution for publishers. But is that all about to change? While Facebook seems to get constantly lit up for its ever-changing algorithm rules — and recently...
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October 28, 2023
Let’s do more good news in the media industry. Here’s how.
By David Arkin I’ve got a pretty unique story to share with you today about a 30-year newspaper veteran who has made good news an important part of what his new newsroom is focused on. Patrick Ethridge became the Executive...
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October 28, 2023
4 free uses for Canva publishers may not know
For many publishers, Canva has become the go-to tool to create beautiful social media graphics. But, you can use Canva for so much more, and in place of several paid services. Here are some of our favorite uses that you may not...
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October 28, 2023
5 ideas that will help your audience discover all of your content on election night
By David Arkin At this point, the candidate profiles, Q&A’s, forums and endorsement interviews for local elections around the country are likely all wrapped up. The service and information media companies provide their audiences for local elections is incredibly important...
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September 26, 2023
How and why to use social media graphics in posts
We all know that being active in social media — even as algorithms change and in many cases impact publishers — is still critically important because the referral traffic still accounts for a big piece of a news organization’s overall...
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September 13, 2023
Wondering where to start with AI at your media company? Here are 4 key steps to take.
If you asked me to rank the biggest media trends of the year so far, my list would look something like this: 1. AI 2. AI 3. AI Each week, more AI tools seem to pop up in the market...
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September 13, 2023
How a TV station in South Dakota significantly grew its traffic through Stacker’s news wire
Stacker Media’s newswire provides a great opportunity for all publishers to take dynamic content and make it work for their audience.  NewsCenter1, a TV station in Rapid City, South Dakota, is one of those media organizations using Stacker’s unique content...
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September 13, 2023
Why you should be using unique URLs
When it comes to the steps media companies should take to optimize a story for SEO, creating unique URLS should be at the very top of your checklist. URLs that are short and use relevant keywords are beneficial for both...
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August 28, 2023
Create targeted niche groups with Threads
Threads, a new app and networking service by Meta Platforms, is the latest social media platform joining the ranks in popularity of Instagram and Facebook. The new mobile app offers a way to interact with a more select group of...
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August 14, 2023
How to get the right tech stack
What should we use for a CMS? Who should our newsletter provider be? Who do we talk to about AI? Finding the right tech stack is complicated. Some spaces are loaded with options and navigating the tricky waters of whose...
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August 8, 2023
How to set AI guidelines for your media company
With the use of Artificial Intelligence (AI) rapidly growing in media companies, you may be wondering the best way to incorporate it into your own newsroom. Because it’s still so new, companies across the world are still trying to figure...
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July 28, 2023
Why content plans for branded content campaigns are so important
What sets apart branded content from an ad? It’s a question we get from not only prospective advertisers, but from sales teams actively trying to sell branded content right now. While it’s true that branded content can be part of...
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July 17, 2023
Why your media company should be using alt text and closed captioning
By Rylee Brown David Arkin Consulting Creating an online presence that is inclusive and easily accessible plays a big role in how well a media company performs in SEO. While there are many factors that go into what drives SEO...
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July 11, 2023
‘Think of it like a press release’: Here’s how we are using ChatGPT to help generate content
As AI picks up more steam, you may be wondering if and how you should use it in your newsroom. We’ve been experimenting with it for a while now, and there are some definite opportunities with it, but also some...
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July 6, 2023
What are Google Web Stories and how do I make the most of them?
Similar to reels, Google Web Stories are visual storytelling tools specifically designed for mobile devices—only this tool is able to help boost your Google search traffic as well. Google Web Stories are full-screen, swipeable formats that you are able to incorporate into...
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May 25, 2023
How these changes helped this newspaper’s coverage of a limo trial skyrocket to the top of Google search result pages
A huge local trial was unfolding earlier this month in an upstate New York town and the newspaper that has owned the story from the start was not seeing its award-winning coverage show up at the top of Google search...
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May 12, 2023
4 things we’ve been up to this spring at David Arkin Consulting
What a busy spring it’s already been! We’re often asked here at David Arkin Consulting from friends of ours in the industry — and those who are considering doing work with us — what interesting things we’re working on with...
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May 3, 2023
5 ideas that will help your newsroom create useful and entertaining content this Mother’s Day
With Mother’s Day around the corner, now is the perfect time to make sure you have a content strategy in place that will engage and help your audience have a great time celebrating Mom. Here are five things to do...
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April 29, 2023
How a web schedule can help publishers distribute content with intention
Is your newsroom currently dumping all of its content online and hoping for the best? By creating a web schedule, your newsroom can more strategically distribute its content with intention. Before you can create any sort of flow with your...
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April 18, 2023
How media companies can use Facebook Groups to distribute content and significantly grow audience
There’s nothing more frustrating for a reporter than dumping hours into a story for it to go unread. For whatever reason, eyes just aren’t making their way to your stories. What now? We can’t always expect audience members to come...
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April 5, 2023
Why print and TV stations should partner more with 5 examples on how to do it
By Tara Jones When I started college, my field of study was called Print Journalism. Just three years later, when it was time for my class to graduate, the degree had been changed to Multimedia Journalism. The newspaper I worked...