David Arkin Consulting Blog

Before we get started on this week’s newsletter, which is on the most simple but effective GPTs to build in your newsroom, I want to call out a few things: Heading to Washington State: I am on my way — as...

How did you become a fractional officer, someone asked me the other day? Well, it’s of course what I went to school to get my degree in, I joked. Who knows, maybe that will be a degree program one day,...

I hope you are looking forward to a nice three-day weekend, but before we get there I’ve got a nice roundup of September content ideas you could consider doing next month: 1. Have all of these family guides covered These...

“Tell your unique story.” It’s one of the most common phrases that media companies use when explaining what a sponsored content program can mean and do for a local business. But how well do you tell your own story about...

Imagine having ad units in your newsletter that advertisers sought out, got amazing click thru rates from and were sold out throughout this year. Can you actually imagine? That’s the experience for one publisher in Atlanta that I want to...

As AI picks up more steam, you may be wondering if and how you should use it in your newsroom. We’ve been experimenting with it for a while now, and there are some definite opportunities with it, but also some...

TV stations are well regarded in their communities with lots of followers on social media. Here are some of the approaches that can really work for them on Facebook. There are some very useful takeaways on the most effective ways...