David Arkin Consulting Blog

Imagine having ad units in your newsletter that advertisers sought out, got amazing click thru rates from and were sold out throughout this year. Can you actually imagine? That’s the experience for one publisher in Atlanta that I want to...

As AI picks up more steam, you may be wondering if and how you should use it in your newsroom. We’ve been experimenting with it for a while now, and there are some definite opportunities with it, but also some...

TV stations are well regarded in their communities with lots of followers on social media. Here are some of the approaches that can really work for them on Facebook. There are some very useful takeaways on the most effective ways...