David Arkin Consulting Blog

July 11, 2023
‘Think of it like a press release’: Here’s how we are using ChatGPT to help generate content
As AI picks up more steam, you may be wondering if and how you should use it in your newsroom. We’ve been experimenting with it for a while now, and there are some definite opportunities with it, but also some...
August 18, 2022
How TV stations can be effective on Facebook today
TV stations are well regarded in their communities with lots of followers on social media. Here are some of the approaches that can really work for them on Facebook. There are some very useful takeaways on the most effective ways...