David Arkin Consulting Blog

Reviewing your analytics is important for lots of reasons:• You should know what your readers and advertisers like and don’t.• You should understand where your audience is coming from and how that’s changing.• You should discover if you need more...

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ID start. White text on the right side of the screen reads, “Everything you need to know about using Yoast SEO.” On the left is a white computer mouse pointing to blue letters spelling SEO on a black circular background....

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For years, it seems like Google’s search traffic has been a dependable source of distribution for publishers. But is that all about to change? While Facebook seems to get constantly lit up for its ever-changing algorithm rules — and recently...

Here are several real world examples on how to apply real-time analytics Using real-time analytics effectively can equal to real-time decisions that can really boost your traffic. This article from Parsely, Inc. is on point and offers several real world...