David Arkin Consulting Blog


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April 1, 2023
Asking readers to share their moments of life is a winning strategy. Here’s how to do that in April
Spring is not only a wonderful time of year because we are almost out of the cold weather and into shorts, but for media companies, it’s an ideal time for reader engagement. Specifically it’s one of the best seasons of...
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March 24, 2023
4 pieces of Spring content your newsroom can tie to revenue growth
Spring is an amazing season for reader engagement and traffic growth thanks to all of the seasonal events happening like Easter, Mother’s Day and graduation. Timeliness is a great tool to use when approaching potential advertisers, whether it’s having them...
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March 9, 2023
How data can help newsrooms discover audience they weren’t expecting, shown in a real-world example
It’s easy to develop multiple pieces of content from a developing story, but how can newsrooms extend their coverage of other stories that also have audience interest? If a topic or story is striking a cord with your audience, it’s...
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March 2, 2023
Strategist Tara Jones, a nationally-recognized digital content leader, joins David Arkin Consulting
Tara Jones, a nationally award-winning digital journalist, has joined David Arkin Consulting to help support the company’s growth. Jones, who most recently was the managing editor for a group of newspapers in the Madison, Wisc., area, has teamed up with...
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February 24, 2023
5 ways newsrooms can engage audiences with March Madness content
The annual college basketball tournament can provide some fun office chatter and competition, but it can also be a great way to engage your audience. By Tara Jones, Digital StrategistDavid Arkin Consulting March is a special time of year. Not...
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November 17, 2022
8 useful evergreen stories you can use during severe winter weather
Covering severe weather doesn’t always have to be a chaotic situation. Having a bank of evergreen stories you can use can help make it easier to manage and at the same time create lots of value for your readers As...
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November 1, 2022
6 things your newsroom can do on election night to drive engagement and traffic
Election nights in newsrooms are energetic places to be. Here are ways you can help your audience discover all of the things you’re covering. By David Arkin • David Arkin Consulting There are few nights in a newsroom like Election...
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August 21, 2022
5 tips that will help you create great sponsored content
Sponsored content is a great way to tell a business’s unique story. Here are the things you need to know today about how to create high-quality content. Are you in the sponsored-content game? You may be reading stories and seeing...
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August 18, 2022
How TV stations can be effective on Facebook today
TV stations are well regarded in their communities with lots of followers on social media. Here are some of the approaches that can really work for them on Facebook. There are some very useful takeaways on the most effective ways...
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August 17, 2022
4 ways to take advantage of your old stories to generate new audience
This is why spending time creating evergreen content, distributing it and updating it is such a good strategy I hear over and over from our newsrooms that they are seeing stories pop to the top of their most read and...
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August 17, 2022
Real-time traffic analysis can have huge impacts on your overall traffic
Here are several real world examples on how to apply real-time analytics Using real-time analytics effectively can equal to real-time decisions that can really boost your traffic. This article from Parsely, Inc. is on point and offers several real world...