David Arkin Consulting Blog

May 25, 2023
How these changes helped this newspaper’s coverage of a limo trial skyrocket to the top of Google search result pages
A huge local trial was unfolding earlier this month in an upstate New York town and the newspaper that has owned the story from the start was not seeing its award-winning coverage show up at the top of Google search...
May 12, 2023
4 things we’ve been up to this spring at David Arkin Consulting
What a busy spring it’s already been! We’re often asked here at David Arkin Consulting from friends of ours in the industry — and those who are considering doing work with us — what interesting things we’re working on with...
May 3, 2023
5 ideas that will help your newsroom create useful and entertaining content this Mother’s Day
With Mother’s Day around the corner, now is the perfect time to make sure you have a content strategy in place that will engage and help your audience have a great time celebrating Mom. Here are five things to do...
April 29, 2023
How a web schedule can help publishers distribute content with intention
Is your newsroom currently dumping all of its content online and hoping for the best? By creating a web schedule, your newsroom can more strategically distribute its content with intention. Before you can create any sort of flow with your...
April 18, 2023
How media companies can use Facebook Groups to distribute content and significantly grow audience
There’s nothing more frustrating for a reporter than dumping hours into a story for it to go unread. For whatever reason, eyes just aren’t making their way to your stories. What now? We can’t always expect audience members to come...
April 5, 2023
Why print and TV stations should partner more with 5 examples on how to do it
By Tara Jones When I started college, my field of study was called Print Journalism. Just three years later, when it was time for my class to graduate, the degree had been changed to Multimedia Journalism. The newspaper I worked...
April 1, 2023
Asking readers to share their moments of life is a winning strategy. Here’s how to do that in April
Spring is not only a wonderful time of year because we are almost out of the cold weather and into shorts, but for media companies, it’s an ideal time for reader engagement. Specifically it’s one of the best seasons of...
March 24, 2023
4 pieces of Spring content your newsroom can tie to revenue growth
Spring is an amazing season for reader engagement and traffic growth thanks to all of the seasonal events happening like Easter, Mother’s Day and graduation. Timeliness is a great tool to use when approaching potential advertisers, whether it’s having them...
March 9, 2023
How data can help newsrooms discover audience they weren’t expecting, shown in a real-world example
It’s easy to develop multiple pieces of content from a developing story, but how can newsrooms extend their coverage of other stories that also have audience interest? If a topic or story is striking a cord with your audience, it’s...
March 2, 2023
Strategist Tara Jones, a nationally-recognized digital content leader, joins David Arkin Consulting
Tara Jones, a nationally award-winning digital journalist, has joined David Arkin Consulting to help support the company’s growth. Jones, who most recently was the managing editor for a group of newspapers in the Madison, Wisc., area, has teamed up with...
February 24, 2023
5 ways newsrooms can engage audiences with March Madness content
The annual college basketball tournament can provide some fun office chatter and competition, but it can also be a great way to engage your audience. By Tara Jones, Digital StrategistDavid Arkin Consulting March is a special time of year. Not...
November 17, 2022
8 useful evergreen stories you can use during severe winter weather
Covering severe weather doesn’t always have to be a chaotic situation. Having a bank of evergreen stories you can use can help make it easier to manage and at the same time create lots of value for your readers As...
November 1, 2022
6 things your newsroom can do on election night to drive engagement and traffic
Election nights in newsrooms are energetic places to be. Here are ways you can help your audience discover all of the things you’re covering. By David Arkin • David Arkin Consulting There are few nights in a newsroom like Election...
August 21, 2022
5 tips that will help you create great sponsored content
Sponsored content is a great way to tell a business’s unique story. Here are the things you need to know today about how to create high-quality content. Are you in the sponsored-content game? You may be reading stories and seeing...
August 18, 2022
How TV stations can be effective on Facebook today
TV stations are well regarded in their communities with lots of followers on social media. Here are some of the approaches that can really work for them on Facebook. There are some very useful takeaways on the most effective ways...
August 17, 2022
4 ways to take advantage of your old stories to generate new audience
This is why spending time creating evergreen content, distributing it and updating it is such a good strategy I hear over and over from our newsrooms that they are seeing stories pop to the top of their most read and...
August 17, 2022
Real-time traffic analysis can have huge impacts on your overall traffic
Here are several real world examples on how to apply real-time analytics Using real-time analytics effectively can equal to real-time decisions that can really boost your traffic. This article from Parsely, Inc. is on point and offers several real world...