David Arkin Consulting Blog

Definitely one of the most common questions I am getting right now circles around AI and what teams should be focused on. To do this effectively, news organizations should outline the opportunities for their teams, identify the most relevant tactics...

Reviewing your analytics is important for lots of reasons:• You should know what your readers and advertisers like and don’t.• You should understand where your audience is coming from and how that’s changing.• You should discover if you need more...

Back-to-school season is right around the corner and with all of the talk about Google’s focus on answering reader questions, it’s got me thinking about all of the ways that media companies could be helpful for their audience while also...

“Tell your unique story.” It’s one of the most common phrases that media companies use when explaining what a sponsored content program can mean and do for a local business. But how well do you tell your own story about...

July is such a great time of the year for a variety of engagement ideas that are fun for readers, can answer their pressing questions and create localization for stories that are trending. Here are 10 of my favorites that...

Imagine having ad units in your newsletter that advertisers sought out, got amazing click thru rates from and were sold out throughout this year. Can you actually imagine? That’s the experience for one publisher in Atlanta that I want to...

I’m seeing more and more useful examples where news organizations are using GPTs to make work faster and more efficient. GPTs (Generative Pre-trained Transformers) offer media companies the chance to build workflows that help save time, generate ideas and boost...

There’s a lot swirling around the industry right now about what the future of search looks like. • Are keywords dead? • Is AI taking over search? • Will AI Overviews kill my traffic? • Where has my search traffic gone? There...

Are editor and publisher notes to readers still effective? They have been around for years and really had become a staple of the first few pages of magazines — both in local and national publications — but, are they still...

A huge local trial was unfolding earlier this month in an upstate New York town and the newspaper that has owned the story from the start was not seeing its award-winning coverage show up at the top of Google search...

What a busy spring it’s already been! We’re often asked here at David Arkin Consulting from friends of ours in the industry — and those who are considering doing work with us — what interesting things we’re working on with...

With Mother’s Day around the corner, now is the perfect time to make sure you have a content strategy in place that will engage and help your audience have a great time celebrating Mom. Here are five things to do...

Is your newsroom currently dumping all of its content online and hoping for the best? By creating a web schedule, your newsroom can more strategically distribute its content with intention. Before you can create any sort of flow with your...

There’s nothing more frustrating for a reporter than dumping hours into a story for it to go unread. For whatever reason, eyes just aren’t making their way to your stories. What now? We can’t always expect audience members to come...

By Tara Jones When I started college, my field of study was called Print Journalism. Just three years later, when it was time for my class to graduate, the degree had been changed to Multimedia Journalism. The newspaper I worked...

Spring is not only a wonderful time of year because we are almost out of the cold weather and into shorts, but for media companies, it’s an ideal time for reader engagement. Specifically it’s one of the best seasons of...

Spring is an amazing season for reader engagement and traffic growth thanks to all of the seasonal events happening like Easter, Mother’s Day and graduation. Timeliness is a great tool to use when approaching potential advertisers, whether it’s having them...

It’s easy to develop multiple pieces of content from a developing story, but how can newsrooms extend their coverage of other stories that also have audience interest? If a topic or story is striking a cord with your audience, it’s...

Tara Jones, a nationally award-winning digital journalist, has joined David Arkin Consulting to help support the company’s growth. Jones, who most recently was the managing editor for a group of newspapers in the Madison, Wisc., area, has teamed up with...

The annual college basketball tournament can provide some fun office chatter and competition, but it can also be a great way to engage your audience. By Tara Jones, Digital StrategistDavid Arkin Consulting March is a special time of year. Not...

Covering severe weather doesn’t always have to be a chaotic situation. Having a bank of evergreen stories you can use can help make it easier to manage and at the same time create lots of value for your readers As...

Election nights in newsrooms are energetic places to be. Here are ways you can help your audience discover all of the things you’re covering. By David Arkin • David Arkin Consulting There are few nights in a newsroom like Election...

Sponsored content is a great way to tell a business’s unique story. Here are the things you need to know today about how to create high-quality content. Are you in the sponsored-content game? You may be reading stories and seeing...

TV stations are well regarded in their communities with lots of followers on social media. Here are some of the approaches that can really work for them on Facebook. There are some very useful takeaways on the most effective ways...

This is why spending time creating evergreen content, distributing it and updating it is such a good strategy I hear over and over from our newsrooms that they are seeing stories pop to the top of their most read and...