David Arkin Consulting Blog

I had the privilege this week of leading a Lunch and Learn on branded content for a group of advertisers and the results just blew me away.  We have done a variety of these this year and every single time...

Reviewing your analytics is important for lots of reasons:• You should know what your readers and advertisers like and don’t.• You should understand where your audience is coming from and how that’s changing.• You should discover if you need more...

Back-to-school season is right around the corner and with all of the talk about Google’s focus on answering reader questions, it’s got me thinking about all of the ways that media companies could be helpful for their audience while also...

The best branded content is always the most creative stuff. Those are the stories that the audience wasn’t expecting but were happily surprised with and the angles that never crossed an advertiser’s mind. I like to call these stories the...

When talking all things branded content with our clients, one question always comes up: What should we be pricing this at? Developing a pricing system for branded content campaigns and packages can be tricky, as it usually varies by publication...

A few weeks ago, I was speaking at a state press association conference on the power of branded content and the factors to consider when launching or improving your program. My presentation covered everything from how to pitch a program,...

As you look at the back half of the year, it’s really the ideal time to consider initiatives that can give your revenue an extra boost. I always love this time of the year, because everyone is looking for a...

I spend a lot of my time with clients and publishers talking about branded content and how to drive more revenue. One of the best parts of presenting branded content strategies to — and meeting with — media professionals is...

ID start. A pale hand holds a black pen and writes in a white notebook. A tablet is visible in the background. ID end....

ID start. A pale hand points at big black text that says “CONTENT MARKETING.” surrounding the text is a cup of coffee, glasses, a keyboard, a pen and a book. ID end....

ID start. A computer mouse sits on a surface with the words: Trademark, marketing, advertising, promotion and identity. Above this it says BRAND in big letters. ID end....

ID start. A lit sign says “We’re open.” Green plants surround the sign. ID end....

ID start. A lit sign says WE’RE OPEN. Around the sign is green, spikey plants. ID end....

ID start. A person wearing a gray sweater holds a black pen and writes on a white paper. Next to the paper is a white coffee cup and a notebook. ID end....

What sets apart branded content from an ad? It’s a question we get from not only prospective advertisers, but from sales teams actively trying to sell branded content right now. While it’s true that branded content can be part of...