David Arkin Consulting Blog


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July 18, 2025
I love these July story and engagement ideas
July is such a great time of the year for a variety of engagement ideas that are fun for readers, can answer their pressing questions and create localization for stories that are trending. Here are 10 of my favorites that...
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June 28, 2025
Advertisers love these engaging newsletter units
Imagine having ad units in your newsletter that advertisers sought out, got amazing click thru rates from and were sold out throughout this year. Can you actually imagine? That’s the experience for one publisher in Atlanta that I want to...
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June 25, 2025
These GPTs will elevate your content & revenue
I’m seeing more and more useful examples where news organizations are using GPTs to make work faster and more efficient. GPTs (Generative Pre-trained Transformers) offer media companies the chance to build workflows that help save time, generate ideas and boost...
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June 23, 2025
Here’s how to make editor and publisher letters more useful for your audience 
Are editor and publisher notes to readers still effective? They have been around for years and really had become a staple of the first few pages of magazines — both in local and national publications — but, are they still...
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June 26, 2024
Boost Your Website’s Ranking: Four Tips for Effective Link Building
ID start. A pale hand holds a black Iphone, the phone screen shows the Google homepage. ID end....
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July 11, 2023
‘Think of it like a press release’: Here’s how we are using ChatGPT to help generate content
As AI picks up more steam, you may be wondering if and how you should use it in your newsroom. We’ve been experimenting with it for a while now, and there are some definite opportunities with it, but also some...
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May 3, 2023
5 ideas that will help your newsroom create useful and entertaining content this Mother’s Day
With Mother’s Day around the corner, now is the perfect time to make sure you have a content strategy in place that will engage and help your audience have a great time celebrating Mom. Here are five things to do...
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November 17, 2022
8 useful evergreen stories you can use during severe winter weather
Covering severe weather doesn’t always have to be a chaotic situation. Having a bank of evergreen stories you can use can help make it easier to manage and at the same time create lots of value for your readers As...
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August 18, 2022
How TV stations can be effective on Facebook today
TV stations are well regarded in their communities with lots of followers on social media. Here are some of the approaches that can really work for them on Facebook. There are some very useful takeaways on the most effective ways...