David Arkin Consulting Blog

Before we get started on this week’s newsletter, which is on the most simple but effective GPTs to build in your newsroom, I want to call out a few things: Heading to Washington State: I am on my way — as...

How did you become a fractional officer, someone asked me the other day? Well, it’s of course what I went to school to get my degree in, I joked. Who knows, maybe that will be a degree program one day,...

I had the privilege this week of leading a Lunch and Learn on branded content for a group of advertisers and the results just blew me away.  We have done a variety of these this year and every single time...

I hope you are looking forward to a nice three-day weekend, but before we get there I’ve got a nice roundup of September content ideas you could consider doing next month: 1. Have all of these family guides covered These...

Good morning! I have a few updates for you before we get into the meat of today’s newsletter: 💵  Branded Content Cash Camp: I’m excited to share that I will again be serving as a coach/trainer for the Branded Content Project’s Cash...

Back-to-school season is right around the corner and with all of the talk about Google’s focus on answering reader questions, it’s got me thinking about all of the ways that media companies could be helpful for their audience while also...

“Tell your unique story.” It’s one of the most common phrases that media companies use when explaining what a sponsored content program can mean and do for a local business. But how well do you tell your own story about...

July is such a great time of the year for a variety of engagement ideas that are fun for readers, can answer their pressing questions and create localization for stories that are trending. Here are 10 of my favorites that...

Imagine having ad units in your newsletter that advertisers sought out, got amazing click thru rates from and were sold out throughout this year. Can you actually imagine? That’s the experience for one publisher in Atlanta that I want to...

I’m seeing more and more useful examples where news organizations are using GPTs to make work faster and more efficient. GPTs (Generative Pre-trained Transformers) offer media companies the chance to build workflows that help save time, generate ideas and boost...

Are editor and publisher notes to readers still effective? They have been around for years and really had become a staple of the first few pages of magazines — both in local and national publications — but, are they still...

ID start. A pale hand holds a black Iphone, the phone screen shows the Google homepage. ID end....

As AI picks up more steam, you may be wondering if and how you should use it in your newsroom. We’ve been experimenting with it for a while now, and there are some definite opportunities with it, but also some...

With Mother’s Day around the corner, now is the perfect time to make sure you have a content strategy in place that will engage and help your audience have a great time celebrating Mom. Here are five things to do...

Covering severe weather doesn’t always have to be a chaotic situation. Having a bank of evergreen stories you can use can help make it easier to manage and at the same time create lots of value for your readers As...

TV stations are well regarded in their communities with lots of followers on social media. Here are some of the approaches that can really work for them on Facebook. There are some very useful takeaways on the most effective ways...