David Arkin Consulting Blog

July is such a great time of the year for a variety of engagement ideas that are fun for readers, can answer their pressing questions and create localization for stories that are trending. Here are 10 of my favorites that...

Imagine having ad units in your newsletter that advertisers sought out, got amazing click thru rates from and were sold out throughout this year. Can you actually imagine? That’s the experience for one publisher in Atlanta that I want to...

I’m seeing more and more useful examples where news organizations are using GPTs to make work faster and more efficient. GPTs (Generative Pre-trained Transformers) offer media companies the chance to build workflows that help save time, generate ideas and boost...

Are editor and publisher notes to readers still effective? They have been around for years and really had become a staple of the first few pages of magazines — both in local and national publications — but, are they still...

ID start. A pale hand holds a black Iphone, the phone screen shows the Google homepage. ID end....

As AI picks up more steam, you may be wondering if and how you should use it in your newsroom. We’ve been experimenting with it for a while now, and there are some definite opportunities with it, but also some...

With Mother’s Day around the corner, now is the perfect time to make sure you have a content strategy in place that will engage and help your audience have a great time celebrating Mom. Here are five things to do...

Covering severe weather doesn’t always have to be a chaotic situation. Having a bank of evergreen stories you can use can help make it easier to manage and at the same time create lots of value for your readers As...

TV stations are well regarded in their communities with lots of followers on social media. Here are some of the approaches that can really work for them on Facebook. There are some very useful takeaways on the most effective ways...