David Arkin Consulting Blog

July 11, 2023
‘Think of it like a press release’: Here’s how we are using ChatGPT to help generate content
As AI picks up more steam, you may be wondering if and how you should use it in your newsroom. We’ve been experimenting with it for a while now, and there are some definite opportunities with it, but also some...
May 3, 2023
5 ideas that will help your newsroom create useful and entertaining content this Mother’s Day
With Mother’s Day around the corner, now is the perfect time to make sure you have a content strategy in place that will engage and help your audience have a great time celebrating Mom. Here are five things to do...
November 17, 2022
8 useful evergreen stories you can use during severe winter weather
Covering severe weather doesn’t always have to be a chaotic situation. Having a bank of evergreen stories you can use can help make it easier to manage and at the same time create lots of value for your readers As...
August 18, 2022
How TV stations can be effective on Facebook today
TV stations are well regarded in their communities with lots of followers on social media. Here are some of the approaches that can really work for them on Facebook. There are some very useful takeaways on the most effective ways...