Articles by: Tara Jones

When talking all things branded content with our clients, one question always comes up: What should we be pricing this at? Developing a pricing system for branded content campaigns and packages can be tricky, as it usually varies by publication...

ID start. A cup of coffee sits next to binder clamps, a watch and a notebook with a white pen on it. All of this sits on a light wooden table. ID end....

Threads, a new app and networking service by Meta Platforms, is the latest social media platform joining the ranks in popularity of Instagram and Facebook. The new mobile app offers a way to interact with a more select group of...

What should we use for a CMS? Who should our newsletter provider be? Who do we talk to about AI? Finding the right tech stack is complicated. Some spaces are loaded with options and navigating the tricky waters of whose...

With the use of Artificial Intelligence (AI) rapidly growing in media companies, you may be wondering the best way to incorporate it into your own newsroom. Because it’s still so new, companies across the world are still trying to figure...

What sets apart branded content from an ad? It’s a question we get from not only prospective advertisers, but from sales teams actively trying to sell branded content right now. While it’s true that branded content can be part of...