Articles by: Tara Jones


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January 15, 2024
From SEO to AI to video, these are the areas I’d prioritize in 2024
It’s that time of year when we’re all thinking about goals, aspirations and priorities for the new year. It’s a blank slate and an exciting time to reset. So, what does your to-do list look like for 2024? When it...
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August 28, 2023
Create targeted niche groups with Threads
Threads, a new app and networking service by Meta Platforms, is the latest social media platform joining the ranks in popularity of Instagram and Facebook. The new mobile app offers a way to interact with a more select group of...
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August 14, 2023
How to get the right tech stack
What should we use for a CMS? Who should our newsletter provider be? Who do we talk to about AI? Finding the right tech stack is complicated. Some spaces are loaded with options and navigating the tricky waters of whose...
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August 8, 2023
How to set AI guidelines for your media company
With the use of Artificial Intelligence (AI) rapidly growing in media companies, you may be wondering the best way to incorporate it into your own newsroom. Because it’s still so new, companies across the world are still trying to figure...
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July 28, 2023
Why content plans for branded content campaigns are so important
What sets apart branded content from an ad? It’s a question we get from not only prospective advertisers, but from sales teams actively trying to sell branded content right now. While it’s true that branded content can be part of...