David Arkin Consulting Blog

“That post performed awful and I don’t know why.” That’s what a reporter told me this week during a feedback session on how to grow and improve her personal station-affiliated social media page. Why did she think it was awful?...

Proven short-form video formats local newsroom can use right now Short-form video continues to rise in importance for media companies who realize that it’s one of the most common and popular ways that audiences want to consume their content today....

There’s definitely a big part of SEO that is technical and box checking still: URLs, meta descriptions and photo titles. But a whole other world of opportunities has opened up with SEO that is much more aligned with serving your...

Love is in the air or will be soon and so will taxes. I know they don’t really go together at all, but it’s time to start thinking about what you’re going to be doing next month that can grow...

There’s definitely a big part of SEO that is technical and box checking still: URLs, meta descriptions and photo titles. But a whole other world of opportunities has opened up with SEO that is much more aligned with serving your...

Think about all of the effort that goes into a single well-sourced and reported story. From the ideation, the research, the reporting, the writing, the edits and the production to get it on a page/TV and then to the web....

We continue to receive more requests from media companies seeking AI training, guidance and workflow implementation for newsrooms and sales departments. As we start working with newsrooms, it’s pretty common that reactions are mixed to using AI. But as soon...

Hi everyone and happy early Thanksgiving! I am going to be away for a few days with my family next week so there won’t be a newsletter next Friday, but I’ll be back on Friday, Dec. 5. But before we...

We are seeing some really interesting data points right now that are showing how valuable it is to write longer on Facebook when it comes to engagement metrics. Facebook doesn’t explicitly favor longer posts, but it does prioritize posts that...

There are a lot of factors at play when it comes to what impacts your content being seen in search today. One of the most important may be a little surprising to you, but actually makes a lot of sense...

As the government shutdown continues, those who depend on SNAP will lose their benefits starting on Saturday, assuming there isn’t a resolution. It’s a significant story and one that impacts every community. If you haven’t already, it’s worth providing some...

With elections, cooler weather and the holidays on everyone’s minds, November offers some pretty unique audience opportunities I’d take advantage of. I’m going to spend time in today’s newsletter talking about ideas for November: 1. Post-election impact: I’m sure you’ve got...

At David Arkin Consulting, through our fractional program, we act like an embedded part of your team  bringing executive-level leadership and operational support to help your newsroom, sales, or branded content team grow, without requiring a full-time hire. Rather than...

I’ve had a lot of conversations lately with publishers who want to understand what our fractional programs really are and how they work.  And honestly, it’s one of my favorite things to explain because it’s where we get to show...

As more media companies navigate how their organizations might use AI responsibly but effectively, there are some common questions I am hearing. So in today’s newsletter, I’m going to walk you through some of them as I anticipate they may...

Good morning! I want to share a few quick updates before we get started today: • City Regional Magazine Association: I had the chance on Thursday to present on AI workflows and AI sales tactics at the City Regional Magazine Association’s...

Before we get started on this week’s newsletter, which is on the most simple but effective GPTs to build in your newsroom, I want to call out a few things: Heading to Washington State: I am on my way — as...

How did you become a fractional officer, someone asked me the other day? Well, it’s of course what I went to school to get my degree in, I joked. Who knows, maybe that will be a degree program one day,...

I had the privilege this week of leading a Lunch and Learn on branded content for a group of advertisers and the results just blew me away.  We have done a variety of these this year and every single time...

Did you know Christmas Day is 107 days away? I know it seems like a long way away. But it’s actually the perfect time right now to lock in on your content and revenue strategy for the holiday. I’m going...

I hope you are looking forward to a nice three-day weekend, but before we get there I’ve got a nice roundup of September content ideas you could consider doing next month: 1. Have all of these family guides covered These...

Good morning! I have a few updates for you before we get into the meat of today’s newsletter: 💵  Branded Content Cash Camp: I’m excited to share that I will again be serving as a coach/trainer for the Branded Content Project’s Cash...

Before I kick things off in this week’s newsletter, there are two things I want to mention: 1. Hello Penny: This week, I shared on LinkedIn that I was partnering with Penny Riordan to help support more of our clients in...

Before we start this week’s newsletter I want to send a special congratulations to Tara Jones, who has been part of our team since early 2023 and has been promoted to the role of Content Operations Manager. Tara and I have...

David Arkin Consulting is pleased to announce the promotion of Tara Jones to Content Operations Manager, a role in which she is overseeing the firm’s growing portfolio of branded content services for media companies across the country. In this position,...