David Arkin Consulting Blog

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It’s the holy grail of branded content: An article turns into a lead and ends with a sale. While much of branded content is about awareness and providing relevant information, we all know that when the content actually results in...

Coverage within the school system is some of the most important, most read content any news organization can create. Whether it’s an update from the latest school board meeting or a photo gallery from the latest class project, schools can...

For years, it seems like Google’s search traffic has been a dependable source of distribution for publishers. But is that all about to change? While Facebook seems to get constantly lit up for its ever-changing algorithm rules — and recently...

By David Arkin I’ve got a pretty unique story to share with you today about a 30-year newspaper veteran who has made good news an important part of what his new newsroom is focused on. Patrick Ethridge became the Executive...

For many publishers, Canva has become the go-to tool to create beautiful social media graphics. But, you can use Canva for so much more, and in place of several paid services. Here are some of our favorite uses that you may not...

By David Arkin At this point, the candidate profiles, Q&A’s, forums and endorsement interviews for local elections around the country are likely all wrapped up. The service and information media companies provide their audiences for local elections is incredibly important...

We all know that being active in social media — even as algorithms change and in many cases impact publishers — is still critically important because the referral traffic still accounts for a big piece of a news organization’s overall...

If you asked me to rank the biggest media trends of the year so far, my list would look something like this: 1. AI 2. AI 3. AI Each week, more AI tools seem to pop up in the market...